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Client Retention

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Call Tracking for Small Business: Why You Need This Awesome Tool!

Have you heard of call tracking for small business? Today’s small business owner has many more options for finding and converting leads than the small business owners of the past. While the entrepreneur of yesterday had to rely on paid print advertising, cold calling, and word of mouth to find leads and convert them into [...]

By | September 15th, 2018|Business advice, Client Retention, Marketing, Strategy|Comments Off on Call Tracking for Small Business: Why You Need This Awesome Tool!

Attention Miami FL CPA Firms! Why Accountants Need to Take SEO Seriously

Attention Miami FL CPA Firms! Why Accountants Need to Take SEO Seriously SEO? What’s That? First thing's first—what is SEO? Short for search engine optimization, SEO is a process that makes your site more attractive to search engines like Google. But how does the process work? The inner technical aspects of search engines are actually [...]

Is Your Brand More Like Carnival or Royal Caribbean? 5 Ways To Tell.

Recently my family and I took a Caribbean cruise. We’re not new to cruising, in fact this was our seventh. But the first six were with Royal Caribbean so this was our first experience with the Carnival brand. I’ll save you the suspense and tell you that it will also be our last, but what [...]

Nordstrom Just Did It To Me Again. Will You?

This week I bought a new dress from Nordstrom.  Well actually I bought it from their discount outlet Nordstrom Rack.  It was a designer dress but I got an amazing deal on it and only paid about $40.  It was a busy day in the store and the checkout line was long.  I only had [...]

4 Key Business Lessons From European Entrepreneurs

I recently returned from a family vacation in Europe and having previously lived and worked extensively there I was once again struck by the distinct cultural differences in business from which American entrepreneurs could learn a thing or two when contemplating business change. And so I present 4 key business lessons from European entrepreneurs. Lesson [...]

By | April 17th, 2014|Client Retention, Marketing|0 Comments

Do You Wonder Why Good Clients Suddenly Stop Coming Back?

A new client (we’ll call her Jessica) recently came to me with a concern that she was delivering a service she was so convinced was a market need, yet clients who she expected to be flocking to her in droves were somewhat lukewarm, and other good clients would suddenly stop returning yet seemed happy with [...]

By | April 17th, 2014|Client Retention, Marketing|0 Comments