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Have you heard of call tracking for small business? Today’s small business owner has many more options for finding and converting leads than the small business owners of the past. While the entrepreneur of yesterday had to rely on paid print advertising, cold calling, and word of mouth to find leads and convert them into paying customers, today we have social media, online review sites, company websites and so much more! But there’s a catch—how do you know which platform is the best lead source for your business? After all, you’ll want to earmark more of your marketing budget for …