Small Business Marketing | Call or Text 305-702-0112|info@zenchangeinc.com

Business advice

/Business advice

Call Tracking for Small Business: Why You Need This Awesome Tool!

Have you heard of call tracking for small business? Today’s small business owner has many more options for finding and converting leads than the small business owners of the past. While the entrepreneur of yesterday had to rely on paid print advertising, cold calling, and word of mouth to find leads and convert them into [...]

By | September 15th, 2018|Business advice, Client Retention, Marketing, Strategy|Comments Off on Call Tracking for Small Business: Why You Need This Awesome Tool!

How Long Should My Blog Be? Why Word Count Matters…Sometimes

I’m mingling with other small business owners and entrepreneurs at a local event, enjoying some fascinating conversation and putting the ZenChange name out there, when one of the men I’m talking with asks me, “So, Diane. I’m sure you get this a lot, but how long should my blog be?” He’s right. I do get [...]

By | August 15th, 2018|Business advice, Online marketing, SEO, Social Media, Website Development|Comments Off on How Long Should My Blog Be? Why Word Count Matters…Sometimes

Miami SEO Services: Why Long Tail Keywords Are Better for Business

Your website is crucial to keeping your business alive. Think of it like this—the internet is a big…well, net. Your site is part of this net and allows you to “catch” visitors who might be interested in your services. For local businesses, Miami SEO services (to use my local community as an example) can prevent [...]

By | June 15th, 2018|Business advice, Marketing, Online marketing, SEO, Strategy|Comments Off on Miami SEO Services: Why Long Tail Keywords Are Better for Business

Thought Leadership Strategy: How to Influence in 4 Steps

A thought leader is someone who uses their expertise in a given field to help others. But it’s also more complicated than that—having a good thought leadership strategy doesn’t mean you can just decide one day that you are a thought leader because you know a lot about your craft. You must first gain credibility [...]

By | April 4th, 2018|Business advice, Strategy|Comments Off on Thought Leadership Strategy: How to Influence in 4 Steps

Should I Continue To Use Facebook For My Small Business?

This is the question many small business owners have been asking regarding their presence on Facebook in light of the recent scandal. Last Friday, Facebook came under intense scrutiny regarding the unauthorized sharing of 50 million users’ data  with Cambridge Analytica - a political data analysis firm. Since the announcement, people and businesses across the [...]

By | April 2nd, 2018|Business advice, Marketing, Online marketing, Social Media|Comments Off on Should I Continue To Use Facebook For My Small Business?

Keys to a Successful Startup

A successful startup doesn’t just happen. Of course, no one believes that anyway. But even pouring yourself into making your startup work doesn’t guarantee success. You might be able to limp along for a little while, but sooner rather than later, things will fall apart. Bleak, right? Well, it’s a good thing that I believe [...]

By | February 9th, 2018|Business advice, Strategy|Comments Off on Keys to a Successful Startup

Attention Miami FL CPA Firms! Why Accountants Need to Take SEO Seriously

Attention Miami FL CPA Firms! Why Accountants Need to Take SEO Seriously SEO? What’s That? First thing's first—what is SEO? Short for search engine optimization, SEO is a process that makes your site more attractive to search engines like Google. But how does the process work? The inner technical aspects of search engines are actually [...]

Net neutrality: What Is It And How It Will Affect Small Business Websites

Everyone knows about net neutrality. Wait, what? We do? Of course not. Up until yesterday, barely anyone had heard of it. The media had no coverage of this vote leading up to it. But with the FCC’s decision less than 24 hours ago to dismantle its regulations on net neutrality, reality has just kicked in. [...]

Entrepreneurial Success Advice from the CEO: Dr. Ivan Misner, BNI Founder

Today I had the opportunity to be part of an intimate "ask the founder" question and answer session with BNI founder and the father of networking, Dr. Ivan Misner about his recommendations for entrepreneurial success.  Founded in 1985, BNI (Business Networking International) is the largest business networking organization of its kind, with over 200,000 members [...]

By | October 18th, 2017|Business advice|0 Comments

Video Marketing Musts

Video Marketing Musts Video Marketing is often underrated and overlooked. But the video content you post is a crucial part of your brand’s strategy. Video is a powerful tool to use to tell your company’s story and to drive calls to action. Did we mention that YouTube is the number-2-ranked search engine? But you can’t [...]