Business advice

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Keys to a Successful Startup

A successful startup doesn’t just happen. Of course, no one believes that anyway. But even pouring yourself into making your startup work doesn’t guarantee success. You might be able to limp along for a little while, but sooner rather than later, things will fall apart. Bleak, right? Well, it’s a good thing that I believe [...]

By | February 9th, 2018|Business advice, Strategy|Comments Off on Keys to a Successful Startup

Attention Miami FL CPA Firms! Why Accountants Need to Take SEO Seriously

Attention Miami FL CPA Firms! Why Accountants Need to Take SEO Seriously SEO? What’s That? First thing's first—what is SEO? Short for search engine optimization, SEO is a process that makes your site more attractive to search engines like Google. But how does the process work? The inner technical aspects of search engines are actually [...]

Net neutrality: What Is It And How It Will Affect Small Business Websites

Everyone knows about net neutrality. Wait, what? We do? Of course not. Up until yesterday, barely anyone had heard of it. The media had no coverage of this vote leading up to it. But with the FCC’s decision less than 24 hours ago to dismantle its regulations on net neutrality, reality has just kicked in. [...]

Entrepreneurial Success Advice from the CEO: Dr. Ivan Misner, BNI Founder

Today I had the opportunity to be part of an intimate "ask the founder" question and answer session with BNI founder and the father of networking, Dr. Ivan Misner about his recommendations for entrepreneurial success.  Founded in 1985, BNI (Business Networking International) is the largest business networking organization of its kind, with over 200,000 members [...]

By | October 18th, 2017|Business advice|0 Comments

Video Marketing Musts

Video Marketing Musts Video Marketing is often underrated and overlooked. But the video content you post is a crucial part of your brand’s strategy. Video is a powerful tool to use to tell your company’s story and to drive calls to action. Did we mention that YouTube is the number-2-ranked search engine? But you can’t [...]

How to: Pinterest Marketing

How to: Pinterest Marketing Pinterest marketing is something often overlooked. Pinterest can be used for more than DIY birthday gifts and nifty holiday desserts. If you’ve been using the site already for pinning ideas you think are interesting, you might be surprised to know that marketing with Pinterest doesn’t take much extra. Like other social [...]

Small Business Mission: Managing As A Map, Not A GPS

A clear mission for a small business is like looking at a map rather than the tiny screen of the GPS on your mobile device.  On a GPS, we typically enter an address where we'd like to go, and it gives us turn by turn directions.  You know where you are, and you know your [...]

By | May 17th, 2016|Business advice, Strategy|0 Comments

Recipe For “Brand Chocolate”: How To Be Irresistible

How do some brands seem to have that irresistible quality that creates a loyal following of happy clients who talk about them and refer others?  How do some brands seem to be found while others disappear? To explain, I like to use the analogy of a chocolate shop.  The chocolatier’s dilemma is that she has [...]

5 Key Digital Marketing Best Practices for 2016

I’m often asked the question “what’s the next big thing in digital marketing?”. The truth is that the next big thing isn’t one thing at all, it’s everything. As consumers we are overwhelmed with data. We reach for our smart phones as soon as we wake up in the morning to check email and our [...]

By | November 20th, 2015|Business advice, Marketing, Online marketing, Social Media, Strategy|1 Comment

Does Your Service Live Up To Your Tag Line?

A month ago my business networking group decided that we should all run a charity 5K together and that it would be even more fun if we had team shirts with our group name and logos on it, like the real running shirts you get in races.  We decided to get something nice, not one [...]

By | October 6th, 2015|Business advice, Business Process Optimization|0 Comments