The Hispanic Business Initiative Fund (HBIF) has partnered with ZenChange Management Consulting to offer small, Hispanic-owned businesses in South Florida …
Recipe For “Brand Chocolate”: How To Be Irresistible
How do some brands seem to have that irresistible quality that creates a loyal following of happy clients who talk …
Why “Me Too” Marketing Usually Fails
I was speaking with someone the other day who wanted nothing more than to understand the “secret sauce” of one …
How to Clone Your Best Clients
You walk into your waiting room and there she is, Mrs. Manning, smiling as you enter. Although she is a …
