How Much Should I Spend on Adwords? Some Tips for Your Budget

Like most other things in business, answering the question how much should I spend on Adwords is a balancing act. With a budget that’s too small, your pay-per-click (PPC) campaign won’t receive enough traffic to be profitable. On the other hand, if you set aside too much for PPC, you won’t see a return on your investment because not enough people are searching for what you’re offering. Finding that magic number for your paid ad campaign can be difficult for the uninitiated, but with a little help, you can start fleshing out your budget today. Luckily, I’ve got a few …