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2 Simple Reasons You Should Add Video to Your Social Media Marketing Strategy

I’m often asked whether video for social media marketing really makes that much of a difference for small businesses. Short answer: if done right, it can make a very big difference. In fact, I’ve seen many small businesses—all with great potential in their respective markets—both lose momentum and gain that extra push needed to go [...]

By | July 9th, 2017|Marketing, Media, Online marketing, SEO, Social Media|0 Comments

3 Ways To Throw Your Money Away On Advertising

Before you react and think that this is post about how much I hate advertising, it isn't.  In fact, I think advertising can be a great source of leads and brand awareness for a business.  But too often I see small businesses spending money on advertising for the wrong reasons.  Here are some examples of [...]

How Your Small B2B Business Can Rock Social Media

The questions we typically hear most often from small businesses about social media are: Which social media networks should I consider? What type of content should I post? These are great questions and we have certainly seen a lot of boring Business-To-Business (B2B) content on social media.  It often seems that only Business-To-Consumer (B2C)  businesses [...]

Google Circles and How They Work

Several of my clients come to me confused about Google+.  Should they have a page?  Is it worthwhile?  In a word, yes, if for no other reason than the fact that Google loves Google+ and tends to rank its pages quite well in search results.  So claiming your piece of Google real estate and posting [...]

By | March 10th, 2015|Media, Online marketing|0 Comments

Social Media Do’s and Don’ts

My clients who are new to using social media for their businesses often ask me for advice on what is and is not appropriate to say online, how often they should interact and with whom they should interact.  My high level answer is this.  Interact online socially the same way you would at a cocktail [...]

By | March 10th, 2015|Marketing, Media, Online marketing|0 Comments

ZenChange Receives Women’s Business Enterprise National Certification

ZenChange has received national certification as a Women's Business Enterprise by the Women's Business Development Council of Florida, a regional certifying partner of the Women's Business Enterprise National Council (WBENC). "We are proud to count ZenChange as one of the 11,500 certified women business enterprises in the U.S." said G. Nancy Allen, President and CEO [...]