The questions we typically hear most often from small businesses about social media are: Which social media networks should I consider? What type of content should I post? These are great questions and we have certainly seen a lot of boring Business-To-Business (B2B) content on social media. It often seems that only Business-To-Consumer (B2C) businesses know how to sell the sizzle in the steak, so to speak. What business owners seem to forget when delivering their message to other businesses is that those businesses are run by people. And people still like to have their attention grabbed, even if it …
