Your Content Strategy Should Do These 3 Things: Here’s Why Most Fail

Most businesses that want to thrive today create content as part of their digital marketing efforts. It’s a smart move, considering most shoppers check out a business online before purchasing a product or hiring a service. Most businesses, however, fail to execute on a content strategy that produces the following results, and that’s a problem. Give Your Business Exposure If exposure is correlated with sales, then it only follows that the more effective content you produce, the more likely your business is to gain customers or clients. To increase your business’s exposure, you need to create content at a pretty …

Having an ADA Compliant Website: 3 Reasons Why You Should Act Now

Having an ADA compliant website is something that is becoming increasingly more paramount. As website functionality continues to improve, so too does the expectation that it will become easier to navigate, for those with disabilities and without. After all, an estimated 48.9 million people in the U.S. are considered disabled. While those of us who don’t have disabilities may take website navigation for granted, whether it be desktop or mobile, this isn’t the case for these 48.9 million individuals. For this reason, an ADA compliant website is becoming the standard. What is ADA? The Americans with Disabilities Act (ADA) was …

How to Grow Your Email List: 4 Proven Strategies for Email Marketing

If you’re like most small business owners who want to grow their audience and reach more people with targeted content, what you need to do is learn how to grow your email list. When done correctly, you can not only increase your followers exponentially, extending your brand’s influence to new areas in the process—you can also grow your sales (and thus, your business). Sound like a plan? Lucky for you, it’s easier than it seems. These four proven email marketing strategies will help you take things to the next level. Collect Emails in Person Let’s say you spend most of …

Digital Marketing vs Traditional Marketing: Which Is A Better Investment?

For many small business owners, the thought of marketing is both exciting and frightening. On one hand, you’re excited to get your brand out there and start attracting some clients. But on the other, it’s an investment—it costs money to make money. So if you must spend money to promote your business, the question is digital marketing vs traditional marketing, and which do you choose? What’s the Difference? Before you can choose which marketing strategy is right for you and your business, you first need to know the difference between the two types of marketing. Prior to the increasing presence …

4 Ways to Repurpose Your Blog Content to Gain Maximum Exposure

You’ve done it. You’ve written blog content and now you’re ready to share it with the world. Traffic will come to your site, people will comment, thanking you for sharing such valuable information, and you’ll try your absolute hardest to respond to everyone. You click “Publish” to send this blog post out into the big, unknown world of the Internet and then move on to your next task-at-hand. After a few hours, you check in – no comments, no shares, nothing. It’s too early, you tell yourself. So you give it a few days and check back in again, but …

SEO for Small Business: The Trick to Keyword Success

SEO. SERPs. Algorithms. Organic Traffic versus Paid Traffic. These are all important metrics of SEO for small business.  But we know what you’re thinking when you hear these terms: Can someone please explain to me what in the world this all means? More importantly, why do I need it to run my business? SEO for small business is essential in today’s digital environment. In a world where potential buyers have so many options at their fingertips, it is important to get the value of your business in front of their eyes. And if not done properly, your competition is just …

How Important Is Social Media for Business?

Social media is super important for business. It’s becoming more and more important by the day. There are lots of changes in social media for business that happen almost daily, sometimes changes—like the many scandals that we see in the news—that affect people negatively. But it’s still growing. The good news (or bad news, depending on how you look at it) is that because Facebook knows so much about us, businesses can target people who have very specific interests, many of which might relate to your business. There are different ways we can target them. Facebook does want you to …

Question: What Are the Best Link Building Tactics for 2019?

This guest post link building tactics is by ZenChange CTO Michael Richmond. You can read about his experience with SEO here. Link building is a full-time job, and it’s not easy. If you’re doing link building for your boss or a client, they might become frustrated when it takes longer than expected—thanks to the amount of outreach you have to do and the low response rate from potential collaborators—because they don’t know how complicated the link building tactics you have to use actually are. But it’s not an impossible task. If you want to do link building yourself, one of …