2022 marketing trends on mobile

2022 Marketing Trends: Top 10 Eye Openers

Curious about which 2022 marketing trends will win the day?  Read on! We’ll cover: The rise of smart devices Visual search The Great Resignation Online competition The Creator Economy Privacy concerns Video trends Social media community AI and text-to-speech The founder for lead generation We all knew COVID would have a lasting impact on digital marketing, but over the past year, we have begun to realize its significance.  The pandemic accelerated the move to digital for not only searching and transacting but for learning, entertainment, and socializing.  Consumers looked for more things they could DIY, including products and services they …

Hands using a tablet computer for small business digital marketing

How to Update Your Small Business Digital Marketing for 2021 and Beyond

Smart small business digital marketing is critical if you want to get your brand in front of new customers. This article discusses how you can keep up with this constantly changing marketing avenue. Now more than ever before, digital marketing is a key channel where small businesses can find space to get found by potential customers. Even after COVID-19 becomes less prevalent (hopefully in the near future), I see online marketing as an essential component of every business’s marketing strategy.   Updating Your Small Business Digital Marketing for 2021 at a Glance Optimize your website. Regularly update your Google My …

How to Grab a Google Featured Snippet with Proper Blog Content Optimization

How to Grab a Google Featured Snippet with Proper Blog Content Optimization

Getting a Google featured snippet could put your blog at the top of the first page of results. This article explains why you need to pay attention to your blog content optimization strategy and what steps to take. How proper blog content optimization can land you a featured snippet on Google: 4 Strategies Keywords matter: Go after keywords with specific search intent. Answer questions for your audience: Figure out what people want to know, then help them solve real problems. Good structure is essential: Know the four main types of snippets and structure accordingly. Optimize URLs: More than three subfolders …

The Latest Google SEO Update Won’t Wait for You to Catch Up

The Latest Google SEO Update Won’t Wait for You to Catch Up

Summary of Information about the Latest Google SEO Update: Google is rolling out an update that includes a new Page Experience factor. Website owners need to start addressing issues like page speed, page design, and mobile optimization. Site owners and developers can use Google’s Core Web Vitals to measure key metrics, such as visual stability and loading speed. Google will be rolling out its algorithm update next month, so I wanted to take this opportunity to give you the rundown. While development teams need to begin making adjustments to their websites, the release is not going to start until mid-June …

4 Lessons Your Small Business Internet Marketing Can Learn from Online Dating

4 Lessons Your Small Business Internet Marketing Can Learn from Online Dating

Your small business internet marketing strategy can learn a lot from online dating. This article demonstrates how. Valentine’s Day may have come and gone, but this year it’s still got me thinking. Thanks to the pandemic, we have all had to keep our distance, which means dating has gone completely digital. Sure, we’ve had online dating and dating apps for a while now, but with the surge in popularity of “Zoom dates”—which are exactly what they sound like, evenings spent in front of a webcam trying to figure out if you’ve met that special someone—it is clear as day just …

Does Your Digital Marketing Strategy Use This Key Psychology Principle?

An effective digital marketing strategy should wield multiple psychological principles, but one of the most significant is the Choice Paradox. The Choice Paradox states that too many choices lead to less satisfaction. This may seem counterintuitive to some of us — who doesn’t want more options? — but too many choices can be overwhelming. Consider this. In one 2000 study, researchers found that people were more likely to purchase gourmet jams when they had to choose from only six options instead of a whopping 24. Even if you are not selling gourmet jams (kudos if you are!), the Choice Paradox …

Toss Your 2020 Digital Marketing Strategy: 6 Ways to Grow in 2021

Toss Your 2020 Digital Marketing Strategy: 6 Ways to Grow in 2021

ZenChange Marketing recently held a webinar to discuss digital marketing strategy trends in 2021. This article is based on our discussion. The shift from 2020 to 2021 is going to be huge in digital marketing. The speed of 5G networks, which are expected to be more broadly available over the next year, will make people even more connected to the web than they are now (as hard as that might be to picture). People will rely on personalized content, such as social media, blogs, and podcasts, and less on mass media like TV and radio. Since video content is going …

4 Ways for Your Small Business to Flourish in 2021

COVID-19 has already shifted the digital marketing landscape, but as the calendar advances to 2021, every business needs to continue to adapt. More than ever, customers are looking for a strong digital presence, optimized mobile sites, and empathy from brands. If you are a small business looking to shift from growth to profit, here are four areas of marketing to focus on. Marketing Strategy Your business needs to offer virtual and mobile services. Remember that your reviews matter now more than ever, social media is still important for brand awareness, and mobile communication is chief. You can implement these elements …

The Business and Digital Marketing Lessons We Learned in 2020

The Business and Digital Marketing Lessons We Learned in 2020

Every year teaches us a few new digital marketing lessons to help us grow our businesses, and this year did not disappoint. Here’s what we learned in 2020. For future historians, the year 2020 is going to be a treasure trove. Hey, it’s not every year you get to witness political division wrapped inside a historic presidential election wrapped inside a global pandemic—a veritable Frankenstein’s turducken of an era. For the rest of us still trapped inside this absurdist painting come to life, this year can’t end soon enough (please make it stop). In the meantime: we’re here sitting in …

Tired of Yelling into the Void? How to Hit a Bullseye with Your Target Audience

Whether you are in the initial stages of your business or have 20 years of experience with your brand, knowing your target audience is a must. This knowledge allows you to make guided revisions to your products or services and tailor all aspects of your marketing. Knowing who is not your audience is just as important. You need to know what does and does not appeal to your ideal clients. If you are starting a business, this research can help you pivot before investing too much into a product your consumers do not need. Likewise, it can help you revise …