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After Irma Small Businesses Struggle To Reopen

After Irma - The Struggle To Rebuild Florida Small Businesses Hurricane Irma plowed thorough the entire state of Florida over the weekend, leaving millions of residents without electricity.  Florida prepares itself for days, and maybe weeks, without power.  While the focus of the news after Irma has been on residents recovering their homes, and streets [...]

By | September 13th, 2017|Marketing, Online marketing, SEO, Social Media|0 Comments

SEO Basics 2017: What Google Likes And Where To Start

Google is always refining their search algorithm, but there are some fundamental things that we know Google likes, as well some trends we're seeing.  So without further fanfare, here are the ZenChange SEO Basics 2017. Now I probably don't need to tell you how important it is for your business to be found on the [...]

By | August 29th, 2017|Marketing, Online marketing, SEO, Social Media|0 Comments

2 Simple Reasons You Should Add Video to Your Social Media Marketing Strategy

I’m often asked whether video for social media marketing really makes that much of a difference for small businesses. Short answer: if done right, it can make a very big difference. In fact, I’ve seen many small businesses—all with great potential in their respective markets—both lose momentum and gain that extra push needed to go [...]

By | July 9th, 2017|Marketing, Media, Online marketing, SEO, Social Media|0 Comments

3 Ways To Throw Your Money Away On Advertising

Before you react and think that this is post about how much I hate advertising, it isn't.  In fact, I think advertising can be a great source of leads and brand awareness for a business.  But too often I see small businesses spending money on advertising for the wrong reasons.  Here are some examples of [...]

Does Your Online Marketing Feel Like Throwing Darts?

Remember the carnival game where you had three darts to throw at a wall full of balloons to win the giant stuffed panda?  Most of the darts would hit the wall, or skim by the balloon, and if you did manage to pop a balloon it would typically be for a rather unexciting small plastic [...]

How to select a compelling blog topic

Whether you have a large and dedicated following for your blog, or it you're trying to build one, selecting a blog topic is one of the most important decisions you can make.  You need to consider whether it is of general interest as well as your subject matter expertise and passion for the topic.  If [...]

By | July 31st, 2016|Marketing, Online marketing, Social Media|0 Comments

How Your Small B2B Business Can Rock Social Media

The questions we typically hear most often from small businesses about social media are: Which social media networks should I consider? What type of content should I post? These are great questions and we have certainly seen a lot of boring Business-To-Business (B2B) content on social media.  It often seems that only Business-To-Consumer (B2C)  businesses [...]

Linked In Best Practices For Small Business

There are some social media channels that are an absolute "must" for your small business, in particular Facebook, Google+ (mostly because Google loves it, and also because your clients are probably already reviewing your performance there) and Twitter.  I would add Instagram if you can portray your business visually (and most of us can), and [...]

By | June 27th, 2016|Online marketing, Social Media|0 Comments

How Often Should A Small Business Blog?

The simple answer is, it depends upon how much impact you want.  Let's start by reviewing some of the reasons a small business owner would want to blog: To demonstrate expertise in their line of work To get the word out about something new To share a frequently asked question with a broader audience, allowing [...]

By | June 4th, 2016|Marketing, Online marketing, Social Media|0 Comments