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How Much Should I Spend on Adwords? Some Tips for Your Budget

Like most other things in business, answering the question how much should I spend on Adwords is a balancing act. With a budget that’s too small, your pay-per-click (PPC) campaign won’t receive enough traffic to be profitable. On the other hand, if you set aside too much for PPC, you won’t see a return on [...]

By | April 10th, 2018|Marketing, Online marketing|Comments Off on How Much Should I Spend on Adwords? Some Tips for Your Budget

Choosing a Domain? Here’s How to Choose a Website Name that Lasts!

Your website is your business’s online identity. When people want to learn more about your business, it’s one of the first things they check. Learning how to choose a website name that helps your business is one of the most important things you’ll have to do when setting up a website for your business. Like [...]

By | April 6th, 2018|Brand development, Marketing, Online marketing|Comments Off on Choosing a Domain? Here’s How to Choose a Website Name that Lasts!

No Facebook Advertising? What the Scandal Means for Your Business

You’ve no doubt heard about the most recent Facebook scandal. If you’re not paying for Facebook advertising, listen up. Mark Zuckerberg, Facebook creator and CEO, recently wrote a post detailing what exactly happened and apologized, saying that “[Facebook has] a responsibility to protect your data, and if we can't then we don't deserve to serve [...]

By | April 5th, 2018|Marketing, Online marketing, Social Media|Comments Off on No Facebook Advertising? What the Scandal Means for Your Business

Should I Continue To Use Facebook For My Small Business?

This is the question many small business owners have been asking regarding their presence on Facebook in light of the recent scandal. Last Friday, Facebook came under intense scrutiny regarding the unauthorized sharing of 50 million users’ data  with Cambridge Analytica - a political data analysis firm. Since the announcement, people and businesses across the [...]

By | April 2nd, 2018|Business advice, Marketing, Online marketing, Social Media|Comments Off on Should I Continue To Use Facebook For My Small Business?

Facebook Marketing: 5 Steps Your Business Needs to Take to Stay Seen

It’s no secret. Using Facebook marketing to connect your business with customers is an essential part of any modern business’s marketing efforts. Sadly, with Facebook’s announcement that the company is changing how content reaches users’ newsfeeds, your business’s social marketing efforts could be at risk if you don’t take action fast. The reason for this [...]

By | March 13th, 2018|Marketing, Online marketing, Social Media|Comments Off on Facebook Marketing: 5 Steps Your Business Needs to Take to Stay Seen

SEO Basics: What Google Likes And Where To Start

Google is always refining their search algorithm, but there are some fundamental things that we know Google likes, as well some trends we're seeing.  So without further fanfare, here are the ZenChange SEO Basics. Now I probably don't need to tell you how important it is for your business to be found on the first [...]

By | January 29th, 2018|Marketing, Online marketing, SEO, Social Media|0 Comments

5 Ways to Boost Your Small Business Online Performance

It’s always been hard for small businesses to compete with bigger operations, and that’s true for small businesses with long histories and those that have just started out. Even with the democratizing force of the internet, small businesses can still have trouble getting their message to the right people. In fact, the constantly changing rules [...]

By | December 28th, 2017|Brand development, Marketing, Online marketing, SEO|0 Comments

Attention Miami FL CPA Firms! Why Accountants Need to Take SEO Seriously

Attention Miami FL CPA Firms! Why Accountants Need to Take SEO Seriously SEO? What’s That? First thing's first—what is SEO? Short for search engine optimization, SEO is a process that makes your site more attractive to search engines like Google. But how does the process work? The inner technical aspects of search engines are actually [...]

Net neutrality: What Is It And How It Will Affect Small Business Websites

Everyone knows about net neutrality. Wait, what? We do? Of course not. Up until yesterday, barely anyone had heard of it. The media had no coverage of this vote leading up to it. But with the FCC’s decision less than 24 hours ago to dismantle its regulations on net neutrality, reality has just kicked in. [...]

‘Twas The Night Before ZenChange

’Twas the night before Christmas and all through the business, Not a prospect was stirring, no clicks of the mouse; The stockings were hung by the chimney with care, In the hopes that ZenChange soon would be there. The owners were nestled all snug in their beds, While visions of dollar signs danced in their [...]