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Facebook Ad Not Delivering? It’s Probably One of These Simple Mistakes

Facebook Ad Not Delivering? It’s time to face facts and adapt—organic reach for business on Facebook is much lower than it used to be. What that means for businesses is that it’s time to set aside some money for Facebook ads in the old marketing budget. That’s a big ask for small businesses that don’t [...]

By | October 15th, 2018|Business advice, Marketing, Online marketing, Social Media, Strategy|Comments Off on Facebook Ad Not Delivering? It’s Probably One of These Simple Mistakes

How Long Should My Blog Be? Why Word Count Matters…Sometimes

I’m mingling with other small business owners and entrepreneurs at a local event, enjoying some fascinating conversation and putting the ZenChange name out there, when one of the men I’m talking with asks me, “So, Diane. I’m sure you get this a lot, but how long should my blog be?” He’s right. I do get [...]

By | August 15th, 2018|Business advice, Online marketing, SEO, Social Media, Website Development|Comments Off on How Long Should My Blog Be? Why Word Count Matters…Sometimes

How to Write Facebook Ads that Generate Leads without Wasting Money

So, you want to learn how to write Facebook Ads, and not only that but Facebook Ads that convert. Just like everything else that you do on social media for business, writing ads for Facebook is about communicating effectively with your target audience. Before you can even think about getting your audience to click on [...]

By | July 15th, 2018|Marketing, Online marketing, Social Media, Strategy|Comments Off on How to Write Facebook Ads that Generate Leads without Wasting Money

Miami SEO Services: Why Long Tail Keywords Are Better for Business

Your website is crucial to keeping your business alive. Think of it like this—the internet is a big…well, net. Your site is part of this net and allows you to “catch” visitors who might be interested in your services. For local businesses, Miami SEO services (to use my local community as an example) can prevent [...]

By | June 15th, 2018|Business advice, Marketing, Online marketing, SEO, Strategy|Comments Off on Miami SEO Services: Why Long Tail Keywords Are Better for Business

Want to Rank Better? ZenChange Now Offering Google My Business Posts

If your business relies on internet searches to generate leads, you know exactly how important it is to rank as close to the top of search engine results pages as possible, especially on Google. That’s because Google commands 90% of online searches—nearly 4.5 billion, daily! For this reason, we are excited to announce that ZenChange [...]

By | May 15th, 2018|Online marketing, SEO|Comments Off on Want to Rank Better? ZenChange Now Offering Google My Business Posts

Losing Business at Checkout? How to Increase Shopping Cart Conversions

Don’t think you need to increase shopping cart conversions for your e-commerce site? Think again! Let this sink in—the typical online store loses 68% of its potential sales to shopping cart abandonment. Many online retailers think that these losses are just part of doing business as online—shoppers can easily change their minds at the last [...]

By | May 2nd, 2018|Business Process Optimization, Online marketing, Strategy, Website Development|Comments Off on Losing Business at Checkout? How to Increase Shopping Cart Conversions

How Much Should I Spend on Adwords? Some Tips for Your Budget

Like most other things in business, answering the question how much should I spend on Adwords is a balancing act. With a budget that’s too small, your pay-per-click (PPC) campaign won’t receive enough traffic to be profitable. On the other hand, if you set aside too much for PPC, you won’t see a return on [...]

By | April 10th, 2018|Marketing, Online marketing|Comments Off on How Much Should I Spend on Adwords? Some Tips for Your Budget

Choosing a Domain? Here’s How to Choose a Website Name that Lasts!

Your website is your business’s online identity. When people want to learn more about your business, it’s one of the first things they check. Learning how to choose a website name that helps your business is one of the most important things you’ll have to do when setting up a website for your business. Like [...]

By | April 6th, 2018|Brand development, Marketing, Online marketing|Comments Off on Choosing a Domain? Here’s How to Choose a Website Name that Lasts!

No Facebook Advertising? What the Scandal Means for Your Business

You’ve no doubt heard about the most recent Facebook scandal. If you’re not paying for Facebook advertising, listen up. Mark Zuckerberg, Facebook creator and CEO, recently wrote a post detailing what exactly happened and apologized, saying that “[Facebook has] a responsibility to protect your data, and if we can't then we don't deserve to serve [...]

By | April 5th, 2018|Marketing, Online marketing, Social Media|Comments Off on No Facebook Advertising? What the Scandal Means for Your Business

Should I Continue To Use Facebook For My Small Business?

This is the question many small business owners have been asking regarding their presence on Facebook in light of the recent scandal. Last Friday, Facebook came under intense scrutiny regarding the unauthorized sharing of 50 million users’ data  with Cambridge Analytica - a political data analysis firm. Since the announcement, people and businesses across the [...]

By | April 2nd, 2018|Business advice, Marketing, Online marketing, Social Media|Comments Off on Should I Continue To Use Facebook For My Small Business?