How Important Is Social Media for Business?

Social media is super important for business. It’s becoming more and more important by the day. There are lots of changes in social media for business that happen almost daily, sometimes changes—like the many scandals that we see in the news—that affect people negatively. But it’s still growing.

The good news (or bad news, depending on how you look at it) is that because Facebook knows so much about us, businesses can target people who have very specific interests, many of which might relate to your business.

There are different ways we can target them. Facebook does want you to buy ads. So if you have a business page on Facebook and you think you can just post a bunch of stuff and be found, you’re in for a bad surprise. The truth is your content will only make it into a tiny number of feeds. Essentially, as soon as you post something, Facebook is looking to see how many people engage with your content right away. If it sees some good engagement, then it will start to add it to other people’s feeds.

So, if you’re just starting out on social media for your business, it might not be a bad idea to tell friends and family to like your posts so that more people can see your stuff. But that’s not always enough. Basically, what you want to do is network within Facebook the same way you do offline. Because at the end of the day, social media is SOCIAL!

It’s about people making connections with one another.

Join groups where your customers interact. Talk to people to show that your page is not just a placeholder. Show your audience the people behind the brand.

What do you do when you network in person? You don’t just burst into the room and announce what you do and try to sell your product or service. You connect with others and find out more about them to build a relationship that might lead to something more—perhaps someone you meet can hook you up with someone else who can help you.

Social Media for Business Can’t Be Boring!

With that said, it’s important to mention that you can’t be boring on social media. When people are on social media, they either want to be entertained or informed. What can you do to catch people’s attention?

Let’s say that you have a business that sells a service. Maybe you’re a consultant. You don’t want to bore your audience by talking about consulting and nothing else. People want to see you interacting with the community because that shows that you care, that you’re a person, too.

But that’s just the tip of the iceberg.

Social media for business is difficult to master. Why not let the pros do it for you? See what ZenChange can do to boost your social media presence and engagement!