Having an ADA Compliant Website: 3 Reasons Why You Should Act Now

Having an ADA compliant website is something that is becoming increasingly more paramount. As website functionality continues to improve, so too does the expectation that it will become easier to navigate, for those with disabilities and without. After all, an estimated 48.9 million people in the U.S. are considered disabled. While those of us who don’t have disabilities may take website navigation for granted, whether it be desktop or mobile, this isn’t the case for these 48.9 million individuals. For this reason, an ADA compliant website is becoming the standard. What is ADA? The Americans with Disabilities Act (ADA) was …

Digital Marketing vs Traditional Marketing: Which Is A Better Investment?

For many small business owners, the thought of marketing is both exciting and frightening. On one hand, you’re excited to get your brand out there and start attracting some clients. But on the other, it’s an investment—it costs money to make money. So if you must spend money to promote your business, the question is digital marketing vs traditional marketing, and which do you choose? What’s the Difference? Before you can choose which marketing strategy is right for you and your business, you first need to know the difference between the two types of marketing. Prior to the increasing presence …

4 Ways to Repurpose Your Blog Content to Gain Maximum Exposure

You’ve done it. You’ve written blog content and now you’re ready to share it with the world. Traffic will come to your site, people will comment, thanking you for sharing such valuable information, and you’ll try your absolute hardest to respond to everyone. You click “Publish” to send this blog post out into the big, unknown world of the Internet and then move on to your next task-at-hand. After a few hours, you check in – no comments, no shares, nothing. It’s too early, you tell yourself. So you give it a few days and check back in again, but …

SEO for Small Business: The Trick to Keyword Success

SEO. SERPs. Algorithms. Organic Traffic versus Paid Traffic. These are all important metrics of SEO for small business.  But we know what you’re thinking when you hear these terms: Can someone please explain to me what in the world this all means? More importantly, why do I need it to run my business? SEO for small business is essential in today’s digital environment. In a world where potential buyers have so many options at their fingertips, it is important to get the value of your business in front of their eyes. And if not done properly, your competition is just …

How Important Is Social Media for Business?

Social media is super important for business. It’s becoming more and more important by the day. There are lots of changes in social media for business that happen almost daily, sometimes changes—like the many scandals that we see in the news—that affect people negatively. But it’s still growing. The good news (or bad news, depending on how you look at it) is that because Facebook knows so much about us, businesses can target people who have very specific interests, many of which might relate to your business. There are different ways we can target them. Facebook does want you to …

Business Marketing Psychology: Is Your Message Relevant?

In marketing, we always say that your message needs to be relevant to your intended audience. If it’s not relevant, nobody you want to sell to is even going to watch or read your advertisements, let alone buy from you. Business marketing psychology shows us why. The New Car Phenomenon Do you remember the last time you bought a new car? You probably had never noticed the specific make and model that you chose before. But what happened after you drove it off the lot? You probably started seeing it EVERYWHERE! What the heck is going on? Why does this …

How to Get More Clients by Working Smarter with These 5 Tips

One thing seems to concern all small business owners, experienced and novice entrepreneurs alike: how to get more clients. Without clients or customers, your business can’t survive long, but you only have so much time to devote to chasing and nurturing leads. What to do? The trick, in my experience, is to learn how to get more clients and customers by working smarter. If you can maximize the impact that your decisions have on growing your customer base, you and your team won’t have to spend as much time trying to attract and close sales with people who need your …

Facebook Ad Not Delivering? It’s Probably One of These Simple Mistakes

Facebook Ad Not Delivering? It’s time to face facts and adapt—organic reach for business on Facebook is much lower than it used to be. What that means for businesses is that it’s time to set aside some money for Facebook ads in the old marketing budget. That’s a big ask for small businesses that don’t have a lot of extra cash lying around, especially because there is the risk of a Facebook ad not delivering what it promises. But it’s a do-or-die situation if you want to reach people on the social network. Consider the facts: each time you log …

Call Tracking for Small Business: Why You Need This Awesome Tool!

Have you heard of call tracking for small business? Today’s small business owner has many more options for finding and converting leads than the small business owners of the past. While the entrepreneur of yesterday had to rely on paid print advertising, cold calling, and word of mouth to find leads and convert them into paying customers, today we have social media, online review sites, company websites and so much more! But there’s a catch—how do you know which platform is the best lead source for your business? After all, you’ll want to earmark more of your marketing budget for …

How Long Should My Blog Be? Why Word Count Matters…Sometimes

I’m mingling with other small business owners and entrepreneurs at a local event, enjoying some fascinating conversation and putting the ZenChange name out there, when one of the men I’m talking with asks me, “So, Diane. I’m sure you get this a lot, but how long should my blog be?” He’s right. I do get that a lot—probably because it’s not an easy question to answer. I explain to him the importance of balancing interesting, engaging content with SEO best practices and a solid social media strategy, but I get the feeling as I do so that it’s too difficult …