How to Write Facebook Ads that Generate Leads without Wasting Money

So, you want to learn how to write Facebook Ads, and not only that but Facebook Ads that convert. Just like everything else that you do on social media for business, writing ads for Facebook is about communicating effectively with your target audience. Before you can even think about getting your audience to click on an advertisement, you need to make sure you are speaking their language first. Sounds easy, right? Maybe not. Luckily, you’ve come to the right place! Take a look at our tried-and-true process for writing Facebook Ads that will get people clicking, and stop wasting money …

No Facebook Advertising? What the Scandal Means for Your Business

You’ve no doubt heard about the most recent Facebook scandal. If you’re not paying for Facebook advertising, listen up. Mark Zuckerberg, Facebook creator and CEO, recently wrote a post detailing what exactly happened and apologized, saying that “[Facebook has] a responsibility to protect your data, and if we can’t then we don’t deserve to serve you. I’ve been working to understand exactly what happened and how to make sure this doesn’t happen again.” Many thought that this response, posted five days after news media started reporting on it, fell way short of rebuilding public trust to remedy the situation for …

Should I Continue To Use Facebook For My Small Business?

This is the question many small business owners have been asking regarding their presence on Facebook in light of the recent scandal. Last Friday, Facebook came under intense scrutiny regarding the unauthorized sharing of 50 million users’ data  with Cambridge Analytica – a political data analysis firm. Since the announcement, people and businesses across the globe have shown great concern  about their online security and privacy – and a small subset have opted to delete their Facebook accounts. We understand the magnitude and importance of this issue and wanted to share some perspective about the news. As a business owner, …

Facebook Marketing: 5 Steps Your Business Needs to Take to Stay Seen

It’s no secret. Using Facebook marketing to connect your business with customers is an essential part of any modern business’s marketing efforts. Sadly, with Facebook’s announcement that the company is changing how content reaches users’ newsfeeds, your business’s social marketing efforts could be at risk if you don’t take action fast. The reason for this change? Facebook wants businesses to start investing more in their ad services. It’s a purely financial move, and though an understandable one, the effect on small businesses that use the platform to build relationships and stay in touch with their audiences could be huge. If …

SEO Basics: What Google Likes And Where To Start

Google is always refining their search algorithm, but there are some fundamental things that we know Google likes, as well some trends we’re seeing.  So without further fanfare, here are the ZenChange SEO Basics. Now I probably don’t need to tell you how important it is for your business to be found on the first page of Google.  But just in case, here are some stats for you to ponder: 61% of users check the internet before buying products & services 75% of users never get past the first page of search results There are 131 billion (yes, that’s a …

Attention Miami FL CPA Firms! Why Accountants Need to Take SEO Seriously

Attention Miami FL CPA Firms! Why Accountants Need to Take SEO Seriously SEO? What’s That? First thing’s first—what is SEO? Short for search engine optimization, SEO is a process that makes your site more attractive to search engines like Google. But how does the process work? The inner technical aspects of search engines are actually pretty interesting. They’re definitely complex. And they’re also undeniably critical to understand if you want to improve your accounting practice’s online presence. To put it simply, search engine robots (often called spiders or crawlers) are constantly traversing the internet, collecting and indexing information from every …

Net neutrality: What Is It And How It Will Affect Small Business Websites

Everyone knows about net neutrality. Wait, what? We do? Of course not. Up until yesterday, barely anyone had heard of it. The media had no coverage of this vote leading up to it. But with the FCC’s decision less than 24 hours ago to dismantle its regulations on net neutrality, reality has just kicked in. What exactly is net neutrality and why is it so important? Net Neutrality is the ability to communicate openly and freely on the Internet. There are no rules or regulations that hinder a consumer’s usage. We log on, type in a web page, and boom; …

‘Twas The Night Before ZenChange

’Twas the night before Christmas and all through the business, Not a prospect was stirring, no clicks of the mouse; The stockings were hung by the chimney with care, In the hopes that ZenChange soon would be there. The owners were nestled all snug in their beds, While visions of dollar signs danced in their heads; The sales team having no leads took a nap; While the manager wondered how to close the gap. When out on the web there arose such a clatter, I sprang from my desk to see what was the matter; Away to my phone I …

After Irma Small Businesses Struggle To Reopen

After Irma – The Struggle To Rebuild Florida Small Businesses Hurricane Irma plowed thorough the entire state of Florida over the weekend, leaving millions of residents without electricity.  Florida prepares itself for days, and maybe weeks, without power.  While the focus of the news after Irma has been on residents recovering their homes, and streets being cleared of large downed trees, the impact of the storm on small business is far reaching. In the years when I traveled the world for business, I remember my Brazilian clients would joke that no business was conducted during the month of Carnaval.  First …

2 Simple Reasons You Should Add Video to Your Social Media Marketing Strategy

I’m often asked whether video for social media marketing really makes that much of a difference for small businesses. Short answer: if done right, it can make a very big difference. In fact, I’ve seen many small businesses—all with great potential in their respective markets—both lose momentum and gain that extra push needed to go to the next level because of the choice they made about including video in their marketing efforts. Put yourself in your audience’s shoes. Given the choice, would you rather read a blog or watch a video? Personal preference aside, many would choose the video because …