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Attention Miami FL CPA Firms! Why Accountants Need to Take SEO Seriously

Attention Miami FL CPA Firms! Why Accountants Need to Take SEO Seriously SEO? What’s That? First thing's first—what is SEO? Short for search engine optimization, SEO is a process that makes your site more attractive to search engines like Google. But how does the process work? The inner technical aspects of search engines are actually [...]

Net neutrality: What Is It And How It Will Affect Small Business Websites

Everyone knows about net neutrality. Wait, what? We do? Of course not. Up until yesterday, barely anyone had heard of it. The media had no coverage of this vote leading up to it. But with the FCC’s decision less than 24 hours ago to dismantle its regulations on net neutrality, reality has just kicked in. [...]

‘Twas The Night Before ZenChange

’Twas the night before Christmas and all through the business, Not a prospect was stirring, no clicks of the mouse; The stockings were hung by the chimney with care, In the hopes that ZenChange soon would be there. The owners were nestled all snug in their beds, While visions of dollar signs danced in their [...]

After Irma Small Businesses Struggle To Reopen

After Irma - The Struggle To Rebuild Florida Small Businesses Hurricane Irma plowed thorough the entire state of Florida over the weekend, leaving millions of residents without electricity.  Florida prepares itself for days, and maybe weeks, without power.  While the focus of the news after Irma has been on residents recovering their homes, and streets [...]

By | September 13th, 2017|Marketing, Online marketing, SEO, Social Media|0 Comments

SEO Basics 2017: What Google Likes And Where To Start

Google is always refining their search algorithm, but there are some fundamental things that we know Google likes, as well some trends we're seeing.  So without further fanfare, here are the ZenChange SEO Basics 2017. Now I probably don't need to tell you how important it is for your business to be found on the [...]

By | August 29th, 2017|Marketing, Online marketing, SEO, Social Media|0 Comments

2 Simple Reasons You Should Add Video to Your Social Media Marketing Strategy

I’m often asked whether video for social media marketing really makes that much of a difference for small businesses. Short answer: if done right, it can make a very big difference. In fact, I’ve seen many small businesses—all with great potential in their respective markets—both lose momentum and gain that extra push needed to go [...]

By | July 9th, 2017|Marketing, Media, Online marketing, SEO, Social Media|0 Comments

Does Your Online Marketing Feel Like Throwing Darts?

Remember the carnival game where you had three darts to throw at a wall full of balloons to win the giant stuffed panda?  Most of the darts would hit the wall, or skim by the balloon, and if you did manage to pop a balloon it would typically be for a rather unexciting small plastic [...]

How to select a compelling blog topic

Whether you have a large and dedicated following for your blog, or it you're trying to build one, selecting a blog topic is one of the most important decisions you can make.  You need to consider whether it is of general interest as well as your subject matter expertise and passion for the topic.  If [...]

By | July 31st, 2016|Marketing, Online marketing, Social Media|0 Comments

How Your Small B2B Business Can Rock Social Media

The questions we typically hear most often from small businesses about social media are: Which social media networks should I consider? What type of content should I post? These are great questions and we have certainly seen a lot of boring Business-To-Business (B2B) content on social media.  It often seems that only Business-To-Consumer (B2C)  businesses [...]

Linked In Best Practices For Small Business

There are some social media channels that are an absolute "must" for your small business, in particular Facebook, Google+ (mostly because Google loves it, and also because your clients are probably already reviewing your performance there) and Twitter.  I would add Instagram if you can portray your business visually (and most of us can), and [...]

By | June 27th, 2016|Online marketing, Social Media|0 Comments