2022 marketing trends on mobile

2022 Marketing Trends: Top 10 Eye Openers

Curious about which 2022 marketing trends will win the day?  Read on! We’ll cover: The rise of smart devices Visual search The Great Resignation Online competition The Creator Economy Privacy concerns Video trends Social media community AI and text-to-speech The founder for lead generation We all knew COVID would have a lasting impact on digital marketing, but over the past year, we have begun to realize its significance.  The pandemic accelerated the move to digital for not only searching and transacting but for learning, entertainment, and socializing.  Consumers looked for more things they could DIY, including products and services they …

2020 Vision: 5 Key Marketing Trends To Dominate This Year

We’re even more excited about 2020 than we have been about past New Years, partly because it’s a new decade, but mostly because in the world of digital marketing we’re keenly aware of how change accelerates.  So if today we look back on the digital marketing innovations of the past decade and marvel at how antiquated they seem, we can only imagine how we’ll feel about these new developments 10 years from now!  But we’re getting ahead of ourselves.  Let’s take a quick trip down memory lane. Digital Marketing Trends From 2010-2019: Over the past decade, here are some of …

How Important Is Social Media for Business?

Social media is super important for business. It’s becoming more and more important by the day. There are lots of changes in social media for business that happen almost daily, sometimes changes—like the many scandals that we see in the news—that affect people negatively. But it’s still growing. The good news (or bad news, depending on how you look at it) is that because Facebook knows so much about us, businesses can target people who have very specific interests, many of which might relate to your business. There are different ways we can target them. Facebook does want you to …

How to Get More Clients by Working Smarter with These 5 Tips

One thing seems to concern all small business owners, experienced and novice entrepreneurs alike: how to get more clients. Without clients or customers, your business can’t survive long, but you only have so much time to devote to chasing and nurturing leads. What to do? The trick, in my experience, is to learn how to get more clients and customers by working smarter. If you can maximize the impact that your decisions have on growing your customer base, you and your team won’t have to spend as much time trying to attract and close sales with people who need your …

Need Better Local Online Marketing? Why Not Put Your Business on the (Google) Map?

As a small business owner in the age of internet commerce, I’ve spent a lot of time honing my local online marketing skills. So when I read in November 2018 that Google My Business users were going to be able to post and update their business’s profile on Google Maps, I was ecstatic! Why? Google Maps accounts for 67% of mobile navigation users. Speaking for myself, I know that when I’m looking on my phone for new shopping options, restaurants, and other businesses, Google Maps is one of the first places(if not the first place) I look. It’s so convenient! Especially …

Law Firm Marketing: How to Win in 2019

Law Firm Marketing in 2019 is going to be all about putting yourself in front of the client—the challenge is how to know where the client is looking for the types of services that you offer. Over the past several years, I’ve helped many law firms with their marketing efforts. What I’ve learned during this time is that law firm marketing should aim to accomplish three things: Grow the firm’s referral network so your case referrals increase Regularly sign new clients for services from the firm through trackable sources Build the firm’s brand awareness to keep it top of mind for …

Facebook Ad Not Delivering? It’s Probably One of These Simple Mistakes

Facebook Ad Not Delivering? It’s time to face facts and adapt—organic reach for business on Facebook is much lower than it used to be. What that means for businesses is that it’s time to set aside some money for Facebook ads in the old marketing budget. That’s a big ask for small businesses that don’t have a lot of extra cash lying around, especially because there is the risk of a Facebook ad not delivering what it promises. But it’s a do-or-die situation if you want to reach people on the social network. Consider the facts: each time you log …

How Long Should My Blog Be? Why Word Count Matters…Sometimes

I’m mingling with other small business owners and entrepreneurs at a local event, enjoying some fascinating conversation and putting the ZenChange name out there, when one of the men I’m talking with asks me, “So, Diane. I’m sure you get this a lot, but how long should my blog be?” He’s right. I do get that a lot—probably because it’s not an easy question to answer. I explain to him the importance of balancing interesting, engaging content with SEO best practices and a solid social media strategy, but I get the feeling as I do so that it’s too difficult …

How to Write Facebook Ads that Generate Leads without Wasting Money

So, you want to learn how to write Facebook Ads, and not only that but Facebook Ads that convert. Just like everything else that you do on social media for business, writing ads for Facebook is about communicating effectively with your target audience. Before you can even think about getting your audience to click on an advertisement, you need to make sure you are speaking their language first. Sounds easy, right? Maybe not. Luckily, you’ve come to the right place! Take a look at our tried-and-true process for writing Facebook Ads that will get people clicking, and stop wasting money …