write facebook ads

How to Write Facebook Ads that Generate Leads without Wasting Money

So, you want to learn how to write Facebook Ads, and not only that but Facebook Ads that convert.

Just like everything else that you do on social media for business, writing ads for Facebook is about communicating effectively with your target audience. Before you can even think about getting your audience to click on an advertisement, you need to make sure you are speaking their language first.

Sounds easy, right?

Maybe not. Luckily, you’ve come to the right place!

Take a look at our tried-and-true process for writing Facebook Ads that will get people clicking, and stop wasting money on ineffective advertising.

Identify Pain Points

To identify what is going to make a prospective customer click on one of your ads, you need to put yourself in their shoes. What problems does the average person in your target market face? If you can identify the struggles that affect your market, then you’re halfway there.

Does the Way You Write Facebook Ads Reflect the Benefits?

Now that you’ve identified your target market’s pain points, it’s time to think about whether the way you’re writing your Facebook ads reflects the benefits of your product or service accurately. This is where you really need to tap into the language of your target audience. The initial goal of a paid ad on Facebook is to get people to click. If you’re not catering to them in a way that they understand and identify with, then you’re not going to be able to accomplish that goal.

Look for the Best Words and Phrases

Now, you don’t actually have to learn a new language to tap into your market—it really comes down to learning a few key words and phrases (and, of course, using them in the correct context).

Here is where you’re going to have to do a bit of homework (I know, I know, you’re groaning right now, aren’t you?)

But it’s really not that difficult or even time-consuming. Go ahead and read up on your target market to find out who is purchasing within that audience. What words and phrases do you see repeated over and over again? Make a list of these words and phrases so you can easily access them and use them in your ads.

Ready to Write Facebook Ads that Convert?

Once you have your target market’s pain points, how the benefits of your product or service address those pain points, and the best words and phrases that your target market uses, you should be ready to write stellar Facebook ads that convert.

Remember, your target audience is the portion of the market that is ready to buy. Not every person or business within your intended audience has to deal with the pain points that you address and thus have no need for the remedy that you’re selling. Once you can narrow down your audience, you’ll be golden.

Don’t have the time to write Facebook ads for your business? Let us do it for you! Contact us today to learn how we can help.