Should I Continue To Use Facebook For My Small Business?

This is the question many small business owners have been asking regarding their presence on Facebook in light of the recent scandal.

Last Friday, Facebook came under intense scrutiny regarding the unauthorized sharing of 50 million users’ data  with Cambridge Analytica – a political data analysis firm. Since the announcement, people and businesses across the globe have shown great concern  about their online security and privacy – and a small subset have opted to delete their Facebook accounts. We understand the magnitude and importance of this issue and wanted to share some perspective about the news.

As a business owner, the question becomes “Should I stay or should I go?”.  To help provide some clarity, we have compiled a few powerful stats about the social media giant.

  • Each month, over 2 billion people use Facebook globally.
  • In the United States and Canada alone, 183 million people use the platform every day.
  • If a million people closed their Facebook in the US & Canada that would only makeup 0.55% of total users.
  • 75% of Facebook users earn an income greater than $75K annually
  • 74% of Facebook users are college graduates.
  • ⅓ of Facebook users engage with brands on a regular basis
  • 400 new users sign up for Facebook every minute

It goes without saying – Facebook is a major player in the world of digital marketing. Due to its size and reach, the platform is an important tool to help business owners increase brand awareness, drive website traffic and increase overall lead generation. Facebook’s unique ability to connect brands and shoppers is unprecedented, and second only to Google.  While we are closely monitoring the situation, we are encouraging our clients and other small business owners to continue to reap the benefits afforded by the unique platform and to avoid a “knee jerk” response.

As always, the ZenChange team is here to help your business grow and thrive. Please know that we have your best interest at heart and proudly serve as brand ambassadors for your business. If you have any questions, feel free to contact us at 305-702-0112.