If you’re wondering how to send a simple email, the process is straightforward. Let’s say I’d like to send the same email to multiple people, but personalized for them. First I’ll filter my contacts by the criteria I’d like. Now I have my list. I’ll check the box to the top left of the list to select everyone from that page, AND click Select All X Contacts to make sure I get everyone who meets the criteria I selected. Once I have my list, I’ll select the “Send EMail” button This will pop up an email window. You’ll see the …
Providing Design Feedback In InVision
Start by going to the InVision website for providing design feedback. You’ll do this each time you need to access your design. If this is your first time using InVision, you’ll need to create a FREE account. https://projects.invisionapp.com You’ll be presented with thumbnails of any projects you have been granted access to. Click on the project thumbnail to open it. This will then open the screens within that prototype. If there is only one screen to review you’ll be presented with what will look like the same thumbnail again. Go to each screen in turn and click “View Screen” to …
Giving Us WordPress Access
If Zenchange will be writing blogs for your business or making any changes to your website, we require access to your WordPress website admin panel. WordPress Log into your WordPress Dashboard, usually companyname.com/wp-admin On the left-hand panel near the bottom, select Users → Add New Fill in the required info, choose a password for us, check the box “Send this password to the new user by email” and select Admin as the role using the dropdown menu. We will receive an email with instruction on how to log in. Alternatively, we can do this for you by submitting your WordPress credentials via our encrypted form.
2022 Marketing Trends: Top 10 Eye Openers
Curious about which 2022 marketing trends will win the day? Read on! We’ll cover: The rise of smart devices Visual search The Great Resignation Online competition The Creator Economy Privacy concerns Video trends Social media community AI and text-to-speech The founder for lead generation We all knew COVID would have a lasting impact on digital marketing, but over the past year, we have begun to realize its significance. The pandemic accelerated the move to digital for not only searching and transacting but for learning, entertainment, and socializing. Consumers looked for more things they could DIY, including products and services they …
How to Create Your Holiday Marketing Plan in 4 Steps
With the holidays right around the corner, creating a holiday marketing plan is essential to keeping your clients engaged during one of the busiest times of the year. These special occasions are naturally a time of closeness and happiness. You want to emphasize those feelings in your marketing messages and add to your customers’ sense of well-being during this time. Create a plan that not only inspires good feelings but also helps you stand out in the crowded holiday market. #1: Understand Your Target Audience The first order of business is always understanding your target audience. That means knowing what …
Digital Marketing Tactics to Help Your Business Survive COVID-19
COVID-19 is impacting the nation’s businesses—so much so that an estimated 37 million jobs will be lost. Digital marketing tactics could save your business.
Digital Marketing Trends in 2020: 3 Tips to Gain a Competitive Edge
This year has flown by and we’re now looking into digital marketing trends for 2020. Have you and your business prepared for what’s ahead? Take a look:
Having an ADA Compliant Website: 3 Reasons Why You Should Act Now
Having an ADA compliant website is something that is becoming increasingly more paramount. As website functionality continues to improve, so too does the expectation that it will become easier to navigate, for those with disabilities and without. After all, an estimated 48.9 million people in the U.S. are considered disabled. While those of us who don’t have disabilities may take website navigation for granted, whether it be desktop or mobile, this isn’t the case for these 48.9 million individuals. For this reason, an ADA compliant website is becoming the standard. What is ADA? The Americans with Disabilities Act (ADA) was …
Digital Marketing vs Traditional Marketing: Which Is A Better Investment?
For many small business owners, the thought of marketing is both exciting and frightening. On one hand, you’re excited to get your brand out there and start attracting some clients. But on the other, it’s an investment—it costs money to make money. So if you must spend money to promote your business, the question is digital marketing vs traditional marketing, and which do you choose? What’s the Difference? Before you can choose which marketing strategy is right for you and your business, you first need to know the difference between the two types of marketing. Prior to the increasing presence …
Does Your Online Marketing Feel Like Throwing Darts?
Remember the carnival game where you had three darts to throw at a wall full of balloons to win the giant stuffed panda? Most of the darts would hit the wall, or skim by the balloon, and if you did manage to pop a balloon it would typically be for a rather unexciting small plastic whistle and definitely NOT the giant stuffed panda. The problem with this game is that you don’t know where the panda prize card is pinned, and you may not have the greatest aim. But you know it’s there somewhere so you just keep on paying …