Digital Marketing Tactics to Help Your Business Survive COVID-19

Reports say that nearly 37 million jobs could be lost due to the COVID-19 outbreak. This means that 37 million people could be struggling to find their next rent check or mortgage payment in a matter of weeks.

With the right digital marketing tactics, a much lower number is possible.

If you’re one of the companies forced to lay off your employees, you’re feeling the pain as well. As a business owner, you’re trying to juggle your business, keep your employees, and stay healthy during the COVID-19 outbreak. And you’re running low on options. 

At first glance, it might not seem as though all businesses can operate virtually. But if you think outside the box, you may find a way to operate while keeping social distancing a priority.

Want proof? Look at how Jimmy Fallon and The Late Show are still airing from home.


Why digital marketing tactics are necessary

The ability to adapt to change is what separates the great businesses from the good ones. And in the wake of COVID-19 and the effects it’s having on business relations, you’ll need to adapt to the changing culture. And you need to do so quickly.

That being said, you can’t just throw your name online and expect business to carry on as usual. Without digital marketing tactics geared towards your industry, you may end up wasting a lot of time—and money.


So what are the best digital marketing tactics for your industry? 

Unfortunately, that’s not a one-size-fits-all answer. The best tactics for your individual business will depend on many variables—mainly where your business stands today, what content your company needs to generate, and how quickly you need to start acquiring customers before you become cash flow negative.

With the recent events causing people to remain indoors and away from others, many large organizations are finding themselves in the position of potentially losing millions of dollars. This is the result of canceled live events that would be difficult to make work even with great digital marketing tactics.

For organizations like the NHL and NBA that had to cancel all operations, every day out of business is extremely costly. Unfortunately, you can’t take sports virtual. So digital marketing tactics can keep their brand top-of-mind but won’t be able to generate much revenue.

Your business, on the other hand, can. The key, as we mentioned earlier, is to think outside the box. One of the best examples of thinking outside the box comes from our own client, Rove Winery, who took their wine tastings virtual.

Talk about being creative!


Be quick to adapt

One thing that’s important to note is that marketing strategies for many companies are simply being reallocated. Knowing the demand for digital marketing tactics, businesses are taking traditional marketing budgets and moving them into the digital realm.

So if you find yourself wondering where you’ll find it within your budget to create a digital strategy, look no further than your traditional strategy.

The circumstances that have been thrown upon us are certainly not the greatest. But we must all do our best to remain isolated for as long as our local health officials say. And if your business isn’t used to operating virtually, know that your target customer isn’t used to purchasing virtually either.

To accommodate potential customers, think outside the box. Come up with some digital marketing tactics that will appeal to the people you’ve grown accustomed to working with. In the process, you can keep customers happy, generate revenue, and hopefully avoid the uncomfortable situation of having to lay off employees.