best way to get more followers

15 Best Ways to Get More Followers on Facebook, Twitter, and Google+

Everyone loves followers, it makes us feel popular and business is no different. Here are some ways for small business owners to increase your following on social media: 1. Post great content (intuitive right?) 2. Write a professional bio. You would be surprised at how many clients come to us with outdated content in their bio. Remember your brand should be consistent across all channels. 3. Use hashtags (see more on how to use hashtags here) 4. Place an email list signup widget on your blog. If your blog is part of your WordPress website then widgets are easy to …

A Hashtag Primer for Small Business

A hashtag is a keyword or phrase preceded by the hash symbol (#), that people include in their social media posts. Essentially, it makes the content of your post accessible to all people with similar interests, even if they’re not your followers or fans.  For instance, let’s say you’re an Apple fan and that you’re playing with the idea of buying an iPhone 5. A simple “#iPhone5″ search on any social network will open a dedicated news feed with all iPhone 5 latest updates, deals, rumors and hacks. The results you see on this feed are the aggregated posts of …

Small Business Vision: Why Do You Do What You Do?

One of the most important statements you can make as a small business owner is to articulate your business vision and say why you do what you do.  A vision describes the fundamental purpose of your business, why it exists and what it is meant to do.  It is a moral statement that guides the decisions you will make along the way and will remain in place over the long term.   Here are a couple of examples: Amazon Vision Statement:  “Our vision is to be earth’s most customer centric company; to build a place where people can come to find …

Google Circles and How They Work

Several of my clients come to me confused about Google+.  Should they have a page?  Is it worthwhile?  In a word, yes, if for no other reason than the fact that Google loves Google+ and tends to rank its pages quite well in search results.  So claiming your piece of Google real estate and posting content regularly is important. Google’s entry into the social networking world debuted June 2011. One of the features of Google+’s service is the Google+ Circle, similar in design and purpose to Facebook’s Lists or Groups. Because relationships are at the core of any social networking …

social media dos and donts

Social Media Do’s and Don’ts

Social media dos and don’ts are crucial aspects that my clients, who are new to utilizing social media for their businesses, often seek advice on. They inquire about what is considered appropriate or inappropriate to express online, the frequency of interactions, and the appropriate individuals with whom they should engage. To address these queries, I typically provide the following high-level response: Approach your online interactions with the same etiquette you would employ at a cocktail party. Just as you wouldn’t barge into a room shouting your business name or distribute business cards haphazardly without establishing rapport or sharing captivating anecdotes …