Small Business Vision: Why Do You Do What You Do?

One of the most important statements you can make as a small business owner is to articulate your business vision and say why you do what you do.  A vision describes the fundamental purpose of your business, why it exists and what it is meant to do.  It is a moral statement that guides the decisions you will make along the way and will remain in place over the long term.   Here are a couple of examples: Amazon Vision Statement:  “Our vision is to be earth’s most customer centric company; to build a place where people can come to find …