social media marketing for attorneys

Social Media Marketing for Attorneys and Law Firms That Actually Works

Social media marketing for attorneys is often viewed with skepticism. Lawyers are known for their heavy workloads and rigorous schedules, and social media might seem like a distraction. But here’s a surprising statistic: According to the American Bar Association (ABA), 81% of law firms try to maintain a social media presence, yet only 29% believe it has helped retain clients. So, is it worth the effort? Yes—when done right. Social media for law firms might not immediately generate a flood of new clients, but its true power lies elsewhere. It can boost credibility, build trust, and showcase your expertise. In …

small business branding

Small Business Branding: Strategies to Build a Powerful Brand That Connects with Your Ideal Customers

“Companies with consistent branding are 3.5 times more likely to enjoy strong brand visibility,” according to Demand Metric. Branding is more than just a logo or color scheme—it’s how your audience perceives your business. Creating an impactful brand can be challenging for many small businesses, especially if they’re not attracting customers despite having a quality product or service. The issue might not be what you’re offering but rather how you’re presenting it. Strong small business branding requires a focused strategy that connects with your audience on a deeper level. Business owners often confuse a lack of customer engagement with a …

digital marketing strategies

How To Get Found and Convert Leads: A Marketing Playbook

In today’s hyper-competitive digital landscape, your website is often your brand’s first impression—and it only takes about 0.05 seconds for visitors to form an opinion about it. If that impression isn’t positive or visitors can’t find you in the first place, your website might as well be invisible. To thrive online, businesses need more than just a beautiful website; they need a strategic approach that seamlessly integrates design, SEO, and user experience (UX) to attract potential customers and guide them toward becoming loyal clients. This guide is a detailed playbook, offering key digital marketing strategies to optimize your online presence—from …

google core update

The August 2024 Google Core Update: What Content Creators and SEOs Need to Know

In August 2024, Google rolled out its latest core update, marking a pivotal shift in how websites are ranked and valued in search engine results. This update is part of Google’s continued effort to prioritize high-quality, people-first content over material solely for SEO manipulation. The key takeaway? Content must provide real value and demonstrate expertise, experience, authoritativeness, and trustworthiness (E-E-A-T) to rank well. For SEOs and content creators, this update underscores the growing importance of well-researched, human-centric content and challenges the reliance on mass-produced, AI-generated articles.  In this blog, we’ll explore the implications of the August 2024 Google core update, …

What Is Programmatic Advertising

What Is Programmatic Advertising? How It Works, Plus 5 Benefits

In the rapidly evolving digital marketing landscape, staying ahead of the curve is essential for businesses trying to make an impact in the online world. One of the most transformative advancements in the space is programmatic advertising, a cutting-edge approach that revolutionizes how ads are bought and displayed across the web. In this article, we’ll delve into what is programmatic advertising, how it works, and five distinct benefits that make it a game-changer. What is Programmatic Advertising? Programmatic advertising is an automated way to buy and optimize digital ad placements. Unlike traditional ad buying, which involves manual negotiations and purchases, …

local seo tips

Dominate Local Search: 3 Local SEO Tips for Small Businesses

In today’s digital age, having a strong online presence is crucial for the success of small businesses. Local SEO tips and strategies play a vital role in enhancing online visibility and attracting more customers from your local community. The good news is that implementing effective local SEO strategies can be done without technical expertise. In this blog, we’ll share three simple yet powerful tips that can help small businesses dominate local searches and drive more traffic to their websites. 3 Local SEO Tips for Small Businesses Hyperlocal content creation Creating content that specifically targets the community or area your business …

importance of marketing

​​The Importance Of Marketing

The importance of marketing in running a business is like embarking on a long journey, and like any adventure, it requires a set of tools and skills to navigate the terrain. In this case, one of the most important tools in your arsenal is the art of marketing.  It takes a level of dedication, hard work, and patience that most aren’t ready for. Managing your business comes with many challenges, including one of the most critical factors that will help your business grow and flourish: marketing. Often we’d like to take the reins in all areas of our business, but …

how to get traffic from linkedin

​​How To Get Traffic from LinkedIn

  LinkedIn has changed significantly over the last few years, and with those changes come new opportunities for marketers to reach out to their target audience. In this article, find out how to enhance your marketing strategy and how to get traffic from LinkedIn.   Why LinkedIn?   LinkedIn is the go-to platform for finding jobs, connecting with friends and colleagues, and getting ahead in your career. Here are five reasons why LinkedIn is such a powerful tool:   1. LinkedIn is the most used professional network on the web.  Over 800 million people use LinkedIn to connect with colleagues, …

how to clear your cache

How To Clear Your Cache

Not seeing your beautiful new website or social media pages?  Your browser cache may not have caught up with reality.  Internet browsers like Chrome, Safari and Firefox are designed to help make your browsing experience more efficient by saving snapshots of the websites you visit.  When you return, your browser will pull up that saved version to display for you rather than reloading the actual version of the website.  This can be confusing when you launch a new website as it may appear that the old one is still live.  How long the browser will save the cached version depends …