Make Your Business Stand Out on Twitter with These Secret Tips

  Utilize a dashboard The mightiest twitter tools include Dashboards such as TweetDeck, Seesmic, Hootsuite etc. fall under the bracket of the most powerful twitter tools. Why? Because they expand beyond Twitter’s ability of displaying single columns of tweets as well as the standard right panel information that we see when we log on to twiiter.com. Dashboards allow you to customize and create your twitter experience the way you want. You can have streams show only mentions of your Twitter handle, or you can go for advanced options such as creating a column that displays all mentions of your product, …

best way to get more followers

15 Best Ways to Get More Followers on Facebook, Twitter, and Google+

Everyone loves followers, it makes us feel popular and business is no different. Here are some ways for small business owners to increase your following on social media: 1. Post great content (intuitive right?) 2. Write a professional bio. You would be surprised at how many clients come to us with outdated content in their bio. Remember your brand should be consistent across all channels. 3. Use hashtags (see more on how to use hashtags here) 4. Place an email list signup widget on your blog. If your blog is part of your WordPress website then widgets are easy to …

A Hashtag Primer for Small Business

A hashtag is a keyword or phrase preceded by the hash symbol (#), that people include in their social media posts. Essentially, it makes the content of your post accessible to all people with similar interests, even if they’re not your followers or fans.  For instance, let’s say you’re an Apple fan and that you’re playing with the idea of buying an iPhone 5. A simple “#iPhone5″ search on any social network will open a dedicated news feed with all iPhone 5 latest updates, deals, rumors and hacks. The results you see on this feed are the aggregated posts of …

Google Circles and How They Work

Several of my clients come to me confused about Google+.  Should they have a page?  Is it worthwhile?  In a word, yes, if for no other reason than the fact that Google loves Google+ and tends to rank its pages quite well in search results.  So claiming your piece of Google real estate and posting content regularly is important. Google’s entry into the social networking world debuted June 2011. One of the features of Google+’s service is the Google+ Circle, similar in design and purpose to Facebook’s Lists or Groups. Because relationships are at the core of any social networking …

social media dos and donts

Social Media Do’s and Don’ts

Social media dos and don’ts are crucial aspects that my clients, who are new to utilizing social media for their businesses, often seek advice on. They inquire about what is considered appropriate or inappropriate to express online, the frequency of interactions, and the appropriate individuals with whom they should engage. To address these queries, I typically provide the following high-level response: Approach your online interactions with the same etiquette you would employ at a cocktail party. Just as you wouldn’t barge into a room shouting your business name or distribute business cards haphazardly without establishing rapport or sharing captivating anecdotes …

dealing with negative comments on twitter

8 Tips for Responding To Negative Twitter Comments

When dealing with negative comments on Twitter, your online reputation, especially on social media, can make or break your business. With more and more customers resorting to Twitter and other social media for bad reviews and complaints, how you deal with these comments will define your reputation. Following are the top eight things that you can do when confronted with negative Twitter comments.  Don’t Take It Personally Sympathy always stands out great in comparison with anger. A negative comment is lets you know what your viewers think about your post. Even if someone is clearly looking for a chance to …

ZenChange Receives Women’s Business Enterprise National Certification

ZenChange has received national certification as a Women’s Business Enterprise by the Women’s Business Development Council of Florida, a regional certifying partner of the Women’s Business Enterprise National Council (WBENC). “We are proud to count ZenChange as one of the 11,500 certified women business enterprises in the U.S.” said G. Nancy Allen, President and CEO of the Women’s Business Development Council of Florida. WBENC’s national standard of certification provided by the Women’s Business Development Council of Florida Certification Committee is a meticulous process including an in-depth review of the business and a site inspection. The certification process is designed to …