Miami SEO Services: Why Long Tail Keywords Are Better for Business

Your website is crucial to keeping your business alive. Think of it like this—the internet is a big…well, net. Your site is part of this net and allows you to “catch” visitors who might be interested in your services. For local businesses, Miami SEO services (to use my local community as an example) can prevent those little fishies­ that you catch in virtual space from slipping free. Those fishies are sales, BTW. Conversions. Money coming into your business. Your business can’t live if it don’t eat. But wait, you might be asking, why do I need my business to rank …

Want to Rank Better? ZenChange Now Offering Google My Business Posts

If your business relies on internet searches to generate leads, you know exactly how important it is to rank as close to the top of search engine results pages as possible, especially on Google. That’s because Google commands 90% of online searches—nearly 4.5 billion, daily! For this reason, we are excited to announce that ZenChange is now able to schedule posts directly to our clients’ Google My Business pages!!! Ahem. Sorry, got a little carried away for a moment there. While I try to regain my composure, take a minute to read what this means for your business. You’ll probably …

Losing Business at Checkout? How to Increase Shopping Cart Conversions

Don’t think you need to increase shopping cart conversions for your e-commerce site? Think again! Let this sink in—the typical online store loses 68% of its potential sales to shopping cart abandonment. Many online retailers think that these losses are just part of doing business as online—shoppers can easily change their minds at the last second. Perhaps they never intended to purchase anything in the first place. Window shoppers can certainly still exist online. But the majority of the time, your website is the real problem, not the fickle customer. I know what you’re thinking—fixing a website is time-intensive and …

How Much Should I Spend on Adwords? Some Tips for Your Budget

Like most other things in business, answering the question how much should I spend on Adwords is a balancing act. With a budget that’s too small, your pay-per-click (PPC) campaign won’t receive enough traffic to be profitable. On the other hand, if you set aside too much for PPC, you won’t see a return on your investment because not enough people are searching for what you’re offering. Finding that magic number for your paid ad campaign can be difficult for the uninitiated, but with a little help, you can start fleshing out your budget today. Luckily, I’ve got a few …

Choosing a Domain? Here’s How to Choose a Website Name that Lasts!

Your website is your business’s online identity. When people want to learn more about your business, it’s one of the first things they check. Learning how to choose a website name that helps your business is one of the most important things you’ll have to do when setting up a website for your business. Like many of the other decisions that you have to make as a small business owner, picking a domain name that works to propel your business forward isn’t as cut-and-dried as it might seem. Many businesses have made costly mistakes because they didn’t take the time to …

No Facebook Advertising? What the Scandal Means for Your Business

You’ve no doubt heard about the most recent Facebook scandal. If you’re not paying for Facebook advertising, listen up. Mark Zuckerberg, Facebook creator and CEO, recently wrote a post detailing what exactly happened and apologized, saying that “[Facebook has] a responsibility to protect your data, and if we can’t then we don’t deserve to serve you. I’ve been working to understand exactly what happened and how to make sure this doesn’t happen again.” Many thought that this response, posted five days after news media started reporting on it, fell way short of rebuilding public trust to remedy the situation for …

Should I Continue To Use Facebook For My Small Business?

This is the question many small business owners have been asking regarding their presence on Facebook in light of the recent scandal. Last Friday, Facebook came under intense scrutiny regarding the unauthorized sharing of 50 million users’ data  with Cambridge Analytica – a political data analysis firm. Since the announcement, people and businesses across the globe have shown great concern  about their online security and privacy – and a small subset have opted to delete their Facebook accounts. We understand the magnitude and importance of this issue and wanted to share some perspective about the news. As a business owner, …

Facebook Marketing: 5 Steps Your Business Needs to Take to Stay Seen

It’s no secret. Using Facebook marketing to connect your business with customers is an essential part of any modern business’s marketing efforts. Sadly, with Facebook’s announcement that the company is changing how content reaches users’ newsfeeds, your business’s social marketing efforts could be at risk if you don’t take action fast. The reason for this change? Facebook wants businesses to start investing more in their ad services. It’s a purely financial move, and though an understandable one, the effect on small businesses that use the platform to build relationships and stay in touch with their audiences could be huge. If …

SEO Basics: What Google Likes And Where To Start

Google is always refining their search algorithm, but there are some fundamental things that we know Google likes, as well some trends we’re seeing.  So without further fanfare, here are the ZenChange SEO Basics. Now I probably don’t need to tell you how important it is for your business to be found on the first page of Google.  But just in case, here are some stats for you to ponder: 61% of users check the internet before buying products & services 75% of users never get past the first page of search results There are 131 billion (yes, that’s a …

5 Ways to Boost Your Small Business Online Performance

It’s always been hard for small businesses to compete with bigger operations, and that’s true for small businesses with long histories and those that have just started out. Even with the democratizing force of the internet, small businesses can still have trouble getting their message to the right people. In fact, the constantly changing rules of Search Engine Optimization (SEO) can make good small business online performance very tricky. It can be difficult without the right tools and strategies, but it’s definitely not impossible to get your business noticed online. With the right strategies, you can rank better in online …