If your business relies on internet searches to generate leads, you know exactly how important it is to rank as close to the top of search engine results pages as possible, especially on Google. That’s because Google commands 90% of online searches—nearly 4.5 billion, daily! For this reason, we are excited to announce that ZenChange is now able to schedule posts directly to our clients’ Google My Business pages!!!
Ahem. Sorry, got a little carried away for a moment there. While I try to regain my composure, take a minute to read what this means for your business. You’ll probably be jumping for joy, too.
What Is Google My Business?
If you’re unfamiliar with it, Google My Business allows business owners to take back control of how their companies are portrayed online. Because misleading and downright incorrect information abounds online, it’s no wonder that many business owners worry that customers will get the wrong impression of who they are and what their businesses do.
Similar to Yelp and other review and business information sites, Google My Business gives businesses the opportunity to describe themselves accurately. Except, they have a secret advantage—a direct link to Google search!
Now when potential customers search using terms related to your business, Google will display your business’s customizable description next to the search results. Everything is there for users to behold: location, hours, reviews, everything.
And now, thanks to the GMB team, you can add “posts” to that list. Here’s why that is so exciting.
How Do Google My Business Posts Work?
If you’re on social media, you know that you can post whatever you want, whenever you want, and your followers might see it. But what if you could post content directly to Google’s search results?
Wait for it…
You can! The new Google My Business post feature allows you to create content—events, promotions, new product arrivals—and add it to your GMB account. Once you post the content, anyone searching for your business will see it!
There is, however, a bit of a catch. (You knew that was coming, didn’t you, you smart human being?)
Except for posts about events, which expire the day the event starts, Google My Business posts only last for seven days. A week after you post, gone. Like everything in life, these posts are fleeting.
The good news is that if you have a team that does all your online stuff for you (cough, cough), you don’t really need to worry about continually pumping out content to stay top-of-mind. And even if you don’t have a team dedicated to promoting your business online, you’ll still gain some benefits by posting every once in a while. To wit, last November, Search Engine Land published a case study that showed that GMB posts positively impacted local search rankings, even weeks after posting stopped.
If you’re already a ZenChange client taking advantage of our Local SEO service, you’ve already got a Google My Business account. We’ll reach out to discuss adding this exciting change to your package.
Not a ZenChange client yet? Request a Free Live Digital Audit today!