Business Marketing Psychology: Is Your Message Relevant?

In marketing, we always say that your message needs to be relevant to your intended audience. If it’s not relevant, nobody you want to sell to is even going to watch or read your advertisements, let alone buy from you. Business marketing psychology shows us why. The New Car Phenomenon Do you remember the last time you bought a new car? You probably had never noticed the specific make and model that you chose before. But what happened after you drove it off the lot? You probably started seeing it EVERYWHERE! What the heck is going on? Why does this …

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How Does SEO Work? A Simplified Explanation

How does SEO work? If you’ve asked yourself this question, you’re not alone, especially if you’re a small business owner. So many of the businesses I work with want to know how search engine optimization works and whether it can improve their bottom line. Every time someone asks me this question— how does SEO work. and can I benefit from it?—I get the urge to take out the soapbox that I always keep handy and yell at the top of my lungs “YES!!!” Just kidding. I don’t always have a soapbox with me. Sometimes I forget it at home! But …

Do You Have a CRM Solution to Help Manage Your Business Relationships?

Did you know a CRM solution can help you manage your leads and customers? You’ve got a bunch of lead funnels in place to capture opportunities for your business to grow. Those are relationships that you’re fostering. But is every single one of those relationships at a point where they want to buy from you? Nope. Some of them—most of them, in fact—need to be nurtured. Let’s say you’re out at a networking event. You get someone’s business card, and you decide that you want to keep in touch with them. You could send them a newsletter, but that might …

How to Get More Clients by Working Smarter with These 5 Tips

One thing seems to concern all small business owners, experienced and novice entrepreneurs alike: how to get more clients. Without clients or customers, your business can’t survive long, but you only have so much time to devote to chasing and nurturing leads. What to do? The trick, in my experience, is to learn how to get more clients and customers by working smarter. If you can maximize the impact that your decisions have on growing your customer base, you and your team won’t have to spend as much time trying to attract and close sales with people who need your …

Need Better Local Online Marketing? Why Not Put Your Business on the (Google) Map?

As a small business owner in the age of internet commerce, I’ve spent a lot of time honing my local online marketing skills. So when I read in November 2018 that Google My Business users were going to be able to post and update their business’s profile on Google Maps, I was ecstatic! Why? Google Maps accounts for 67% of mobile navigation users. Speaking for myself, I know that when I’m looking on my phone for new shopping options, restaurants, and other businesses, Google Maps is one of the first places(if not the first place) I look. It’s so convenient! Especially …

Law Firm Marketing: How to Win in 2019

Law Firm Marketing in 2019 is going to be all about putting yourself in front of the client—the challenge is how to know where the client is looking for the types of services that you offer. Over the past several years, I’ve helped many law firms with their marketing efforts. What I’ve learned during this time is that law firm marketing should aim to accomplish three things: Grow the firm’s referral network so your case referrals increase Regularly sign new clients for services from the firm through trackable sources Build the firm’s brand awareness to keep it top of mind for …

Best Website Builder for SEO: Is Your Choice Hurting Your Business?

For small business owners like me, having a website is a crucial part of showing how professional we are. Even if you have a website, are you sure that you’re using the best website builder for SEO? With all the options out there, it can be difficult to decide which to use. I’ve heard many entrepreneurs—both online and in person—ask about how important Search Engine Optimization is for getting a business off the ground to make a profit. Short answer: It’s absolutely critical! Without a good SEO strategy, which includes the choice you make for your website builder, you can …

Facebook Ad Not Delivering? It’s Probably One of These Simple Mistakes

Facebook Ad Not Delivering? It’s time to face facts and adapt—organic reach for business on Facebook is much lower than it used to be. What that means for businesses is that it’s time to set aside some money for Facebook ads in the old marketing budget. That’s a big ask for small businesses that don’t have a lot of extra cash lying around, especially because there is the risk of a Facebook ad not delivering what it promises. But it’s a do-or-die situation if you want to reach people on the social network. Consider the facts: each time you log …

How Long Should My Blog Be? Why Word Count Matters…Sometimes

I’m mingling with other small business owners and entrepreneurs at a local event, enjoying some fascinating conversation and putting the ZenChange name out there, when one of the men I’m talking with asks me, “So, Diane. I’m sure you get this a lot, but how long should my blog be?” He’s right. I do get that a lot—probably because it’s not an easy question to answer. I explain to him the importance of balancing interesting, engaging content with SEO best practices and a solid social media strategy, but I get the feeling as I do so that it’s too difficult …

How to Write Facebook Ads that Generate Leads without Wasting Money

So, you want to learn how to write Facebook Ads, and not only that but Facebook Ads that convert. Just like everything else that you do on social media for business, writing ads for Facebook is about communicating effectively with your target audience. Before you can even think about getting your audience to click on an advertisement, you need to make sure you are speaking their language first. Sounds easy, right? Maybe not. Luckily, you’ve come to the right place! Take a look at our tried-and-true process for writing Facebook Ads that will get people clicking, and stop wasting money …