Branding and Process Lessons

10 Branding and Process Lessons From A Whole Foods Store Opening

This morning at 8:00 a.m. the new Whole Foods Market opened in downtown Miami.  From the crowds you would have thought that there was a rock star in town.  People were lined up around the block and traffic was snarled around the corner.  Despite having stores in Miami Beach and Coral Gables, this opening was a big deal.  I must confess to being a bit of a Whole Foods junkie.  Having spent so much of my career on the road, the first thing I would do when landing in a new city would be to check out the nearest Whole …

the importance of focus in business

The Importance Of Focus When You Run A Business

The importance of focus in business becomes evident when you first start your business. You feel a surge of excitement from your great idea, and a sense of certainty that “this is it”! You have done your homework and you just know that this will work. In a way, it feels like having a child and you put your entire heart and soul into the process. And then, you get your first client, then your second and your third…hurray! You’re thrilled to have your great idea validated by others who are willing to pay you for your product or service. …

The Three Ways Running Helps Me Run My Business

  I am a runner.  But that has not always been a true statement, in fact I used to hate running.  When I was a kid I used to swim but when I ended up in physio for knee problems the doctor told me I should not run until I was 21.  “Woo hoo!”, I thought.  I have an excuse to avoid doing something I can’t stand!  In fact, I carried that excuse through into my 40s when it abruptly ended.  You see my husband had running a marathon on his bucket list and while I stuck to my guns …

ZenChange Receives Women’s Business Enterprise National Certification

ZenChange has received national certification as a Women’s Business Enterprise by the Women’s Business Development Council of Florida, a regional certifying partner of the Women’s Business Enterprise National Council (WBENC). “We are proud to count ZenChange as one of the 11,500 certified women business enterprises in the U.S.” said G. Nancy Allen, President and CEO of the Women’s Business Development Council of Florida. WBENC’s national standard of certification provided by the Women’s Business Development Council of Florida Certification Committee is a meticulous process including an in-depth review of the business and a site inspection. The certification process is designed to …