Branding and Process Lessons

10 Branding and Process Lessons From A Whole Foods Store Opening

This morning at 8:00 a.m. the new Whole Foods Market opened in downtown Miami.  From the crowds you would have thought that there was a rock star in town.  People were lined up around the block and traffic was snarled around the corner.  Despite having stores in Miami Beach and Coral Gables, this opening was a big deal.  I must confess to being a bit of a Whole Foods junkie.  Having spent so much of my career on the road, the first thing I would do when landing in a new city would be to check out the nearest Whole …