select a compelling blog topic

How to select a compelling blog topic

Blogging is a lot about trial and error. You might start with one idea, think of another, and write two or three blog posts on the topic before realizing it’s not doing well. One way to avoid this is to choose the topics you write about ahead of time – if you know in advance what your next article will be about, it’s much easier to plan out what you need to research and get started!   You need to consider whether it is of general interest and your subject matter expertise and passion for the topic. For example, if …

How Your Small B2B Business Can Rock Social Media

The questions we typically hear most often from small businesses about social media are: Which social media networks should I consider? What type of content should I post? These are great questions and we have certainly seen a lot of boring Business-To-Business (B2B) content on social media.  It often seems that only Business-To-Consumer (B2C)  businesses know how to sell the sizzle in the steak, so to speak.  What business owners seem to forget when delivering their message to other businesses is that those businesses are run by people.  And people still like to have their attention grabbed, even if it …

Small Business Spotlight: Dr. Michael Newman, DC

Dr. Newman has been practicing Chiropractic and Acupuncture in South Miami for the past 38 years.  An active member of the Miami community, Dr. Newman has served as President of Temple Beth Or, is past Vice-Chair of Miami-Dade County Schools District Citizens Advisory Committee, and a member of several chiropractic organizations including The Florida Chiropractic Association and the Dade County Chiropractic Society.  He is an active Rotary Club member who has been honored for his service. But his pedigree only tells part of his story.  To walk into Dr. Newman’s practice is to enter a community of caregivers who not …