Recipe For “Brand Chocolate”: How To Be Irresistible

How do some brands seem to have that irresistible quality that creates a loyal following of happy clients who talk about them and refer others?  How do some brands seem to be found while others disappear? To explain, I like to use the analogy of a chocolate shop.  The chocolatier’s dilemma is that she has this amazing ingredient to work with that so many people will enjoy once they experience it but there are other chocolate shops on her block, so many ways she could prepare her chocolate, and so many different customers she could serve.  So how does she …

Make Your Business Stand Out on Twitter with These Secret Tips

  Utilize a dashboard The mightiest twitter tools include Dashboards such as TweetDeck, Seesmic, Hootsuite etc. fall under the bracket of the most powerful twitter tools. Why? Because they expand beyond Twitter’s ability of displaying single columns of tweets as well as the standard right panel information that we see when we log on to twiiter.com. Dashboards allow you to customize and create your twitter experience the way you want. You can have streams show only mentions of your Twitter handle, or you can go for advanced options such as creating a column that displays all mentions of your product, …

dealing with negative comments on twitter

8 Tips for Responding To Negative Twitter Comments

When dealing with negative comments on Twitter, your online reputation, especially on social media, can make or break your business. With more and more customers resorting to Twitter and other social media for bad reviews and complaints, how you deal with these comments will define your reputation. Following are the top eight things that you can do when confronted with negative Twitter comments.  Don’t Take It Personally Sympathy always stands out great in comparison with anger. A negative comment is lets you know what your viewers think about your post. Even if someone is clearly looking for a chance to …

ZenChange Receives Women’s Business Enterprise National Certification

ZenChange has received national certification as a Women’s Business Enterprise by the Women’s Business Development Council of Florida, a regional certifying partner of the Women’s Business Enterprise National Council (WBENC). “We are proud to count ZenChange as one of the 11,500 certified women business enterprises in the U.S.” said G. Nancy Allen, President and CEO of the Women’s Business Development Council of Florida. WBENC’s national standard of certification provided by the Women’s Business Development Council of Florida Certification Committee is a meticulous process including an in-depth review of the business and a site inspection. The certification process is designed to …