business process Archives - ZenChange Marketing

Hispanic Business Initiative Fund Partners With ZenChange For Marketing

The Hispanic Business Initiative Fund (HBIF) has partnered with ZenChange Management Consulting to offer small, Hispanic-owned businesses in South Florida the opportunity for a fully funded marketing plan. This grant-based service will be offered to eligible startup and established small business owners in Florida. To be eligible, a small business must be at least 51% Hispanic owned, be starting or expanding a business in Florida and be able to demonstrate that if successful, the startup or business expansion will result in jobs for our community. Through this partnership, ZenChange will be able to offer marketing plans to approved small businesses …

Do Your Business Processes Make You Sink or Swim?

How did you spend your day yesterday? Did you spend time developing business processes for how you can grow your business? Did you call 10 prospects who might be a good fit for your services? Did you invest time in coaching your successor to allow you to grow into your next exciting venture? No? If you’re like most small business owners, your day was spent delivering the services that make money for your company, fighting fires, answering emails, trying to make it through your “to do” list and then mindlessly scrolling through Facebook or Linked In reading updates when your …

Is Your Brand More Like Carnival or Royal Caribbean? 5 Ways To Tell.

Recently my family and I took a Caribbean cruise. We’re not new to cruising, in fact this was our seventh. But the first six were with Royal Caribbean so this was our first experience with the Carnival brand. I’ll save you the suspense and tell you that it will also be our last, but what I did find interesting was observing the vastly different strategy that each brand employs from its website, to customer service, to the ships themselves and their excursions. I wasn’t expecting the same standard on Carnival as I had previously experienced with Royal, but I wasn’t …

10 Branding and Process Lessons From A Whole Foods Store Opening

This morning at 8:00 a.m. the new Whole Foods Market opened in downtown Miami. From the crowds you would have thought that there was a rock star in town. People were lined up around the block and traffic was snarled around the corner. Despite having stores in Miami Beach and Coral Gables, this opening was a big deal. I must confess to being a bit of a Whole Foods junkie. Having spent so much of my career on the road, the first thing I would do when landing in a new city would be to check out the nearest Whole …