Is your small business branding helping you stand out?   hit different, v. hit dif·​fer·​ent | \ ˈhit ˈdi-f(ə-)rənt \ : to experience something one has experienced before in a way that affects the emotions or senses in a more positive, pleasurable, or meaningful way // This song hits different since I dumped that loser Brad.   Successful small business owners know that branding is a little bit like slang—if you don’t stay current, you might end up sounding out of touch. And just like slang, branding trends can go out of style just as fast as they appeared. Still, …

Voice search is a fairly new technology, brought about by the likes of Siri and Alexa devices. Gone are the antiquated days of needing to type into search engines—now we can just talk into our phones or devices to get the information we need. People are using this tech more than ever. About 3.25 billion people use these voice-activated search devices around the globe, and we expect this number to grow even larger in the future. How does voice search impact your business? Specifically, how does the advent of voice search affect your SEO marketing strategy? How Do Voice Search …

During Women’s History Month, we want to remember the strong women throughout history and the women in our everyday lives who add immeasurable value to our world. To them, we say thank you — not only for the incredible achievements of national and global importance, but for the unseen work they do behind the scenes. It is no secret that women-led startups have been hit especially hard by COVID-19. In fact, venture capital fundraising for women-led brands was down by about one-third in 2020. The bright news is that we expect these startups to bounce back, especially once the pandemic …

Website design should take more than form into consideration—it should also address function! This article discusses a few of the issues that may be keeping your site from performing. You’ve been here before. Today is the day of the big client meeting and you just got off the phone with a crucial member of your team—feeling sick, can’t work. I think as business owners we have all experienced something similar. What to do? Do you reschedule the meeting at the last minute? Try to get through it without your ailing team member? It looks to be unsteady ground along each …

Before buying, your prospects want to feel secure and confident in their decisions. Your copy will help build rapport with readers, but they still want to know what real people think about your product or service. You can gain trust not only by showcasing testimonials on your website but also through customer reviews, especially through Google My Business or social media sites. Most customers read about 10 reviews before they feel able to trust a business. And according to a consumer survey done in 2020 by BrightLocal, 94% of customers reported that positive reviews made them more likely to use …

What to learn more about TikTok for small business? This article explains why you should be taking advantage of the newest social media. Social media is constantly evolving, and since it is technically free to use, your small business could greatly benefit from engaging users on the latest popular platform—TikTok. To the uninitiated, TikTok might seem like a pointless virtual space where kids and young adults share silly short-form video clips. It is so much more than that, though, and the value that it can to your business’s marketing efforts is often underestimated. If you are curious about trying one …