TikTok for Small Business: Why You Should Join Gen Z on New Social Media

TikTok for Small Business: Why You Should Join Gen Z on New Social Media

What to learn more about TikTok for small business? This article explains why you should be taking advantage of the newest social media.

Social media is constantly evolving, and since it is technically free to use, your small business could greatly benefit from engaging users on the latest popular platform—TikTok.

To the uninitiated, TikTok might seem like a pointless virtual space where kids and young adults share silly short-form video clips. It is so much more than that, though, and the value that it can to your business’s marketing efforts is often underestimated.

If you are curious about trying one of the hottest social media platforms today for your small business, here are four reasons to set up an account and start creating.

Video Content Continues to Be Huge for Small Business

Video content is the future of social media. Written and visual content will continue to be important for any social media strategy, but video is the most engaging. Consider the statistics: 87% of marketers use video content.

TikTok makes video even more fun for viewers (and creators) by allowing users to create content that uses sound clips created by other users. And that brings us to our next point.

Higher Chance to Go Viral

The unique format that TikTok uses—combining sound memes with original video—is a lot more engaging than your typical video. When you add all that to TikTok’s “For You Page,” which allows new users to become viral more easily, you have a recipe for overnight success.

Both Organic and Paid Posts Can Be Effective

TikTok for small business can be effective whether you pay to have your content featured as an ad or not. Both have the opportunity to go viral, so whether you want to pay for a wider reach is up to you.

Reach the Next Generation of Consumers

Businesses are always looking for ways to attract new customers. The next generation of consumers is gathering online on this app. To reach them, all you have to do is set up an account and start creating content.

Why You Might Not Be Ready for TikTok

Discovering which social media platforms will benefit you the most depends entirely on your situation—your goals, your target market, your product or service, etc. TikTok is not for everyone, and it takes a lot of effort and time from those who are involved in your business. Viewers want to see what you do, which means you need to shoot your own videos.

Fortunately, you have other options to choose from.

Not Ready to Invest Your Time in TikTok for Small Business?

At ZenChange, our goal is to help your business get found. Want to learn more about the social media marketing services we offer? We’d love to hear from you! Drop us a line so that we can connect with you in person or virtually.