zenchange, Author at ZenChange Marketing

Small Business Branding: Strategies to Build a Powerful Brand That Connects with Your Ideal Customers

“Companies with consistent branding are 3.5 times more likely to enjoy strong brand visibility,” according to Demand Metric. Branding is more than just a logo or color scheme—it’s how your audience perceives your business. Creating an impactful brand can be challenging for many small businesses, especially if they’re not attracting customers despite having a quality product or service. The issue might not be what you’re offering but rather how you’re presenting it. Strong small business branding requires a focused strategy that connects with your audience on a deeper level. Business owners often confuse a lack of customer engagement with a …

The Ultimate Guide to Creating a Winning Business Plan for Small Businesses

“Failing to plan is planning to fail.” This saying by Benjamin Franklin couldn’t be more relevant for small business owners. As per the Small Business Administration (SBA), approximately 50% of small businesses do not make it past the five-year milestone. What is one factor that can significantly enhance your chances of success? An expertly prepared business strategy. If you’re a new company seeking financial support or an existing small business hoping to improve your approach, a well-developed business plan guides your path toward expansion. It is more than just a piece of paper – it serves as a mechanism to …

Boost Your Small Business Success: How a Virtual Marketing Workshop Can Align Your Strategy

“A goal without a plan is just a wish.” – Antoine de Saint-Exupéry. This quote rings especially true for small business owners trying to navigate today’s complex marketing landscape. According to the Bureau of Labor Statistics, around 20% of new businesses close within their first two years, 45% within five years, and 65% by the ten-year mark. Shockingly, only 25% manage to survive beyond 15 years. But what causes this high failure rate? Because many dive into marketing without a solid strategy in place. For small businesses and startups, understanding how to reach your audience and communicate your value can …

How To Get Found and Convert Leads: A Marketing Playbook

In today’s hyper-competitive digital landscape, your website is often your brand’s first impression—and it only takes about 0.05 seconds for visitors to form an opinion about it. If that impression isn’t positive or visitors can’t find you in the first place, your website might as well be invisible. To thrive online, businesses need more than just a beautiful website; they need a strategic approach that seamlessly integrates design, SEO, and user experience (UX) to attract potential customers and guide them toward becoming loyal clients. This guide is a detailed playbook, offering key digital marketing strategies to optimize your online presence—from …

How Do Google Adwords Work?

Not sure how Google Adwords works? Just think about the last time you searched for something on Google. When the results came back, those top two or three results you see were placed there by Google AdWords. Having a Google AdWords account can: Increase awareness of your business Gain new-client exposure with select keywords in your industry Generate leads at a low cost Grow your customer base A Google Adwords Campaign Begins With A Keyword Assessment Whether you’ve been in business for one day or one decade, Google Adwords pay-per-click advertising doesn’t care. Mostly because it doesn’t know. With pay …

The August 2024 Google Core Update: What Content Creators and SEOs Need to Know

In August 2024, Google rolled out its latest core update, marking a pivotal shift in how websites are ranked and valued in search engine results. This update is part of Google’s continued effort to prioritize high-quality, people-first content over material solely for SEO manipulation. The key takeaway? Content must provide real value and demonstrate expertise, experience, authoritativeness, and trustworthiness (E-E-A-T) to rank well. For SEOs and content creators, this update underscores the growing importance of well-researched, human-centric content and challenges the reliance on mass-produced, AI-generated articles. In this blog, we’ll explore the implications of the August 2024 Google core update, …

ZenChange Marketing Work Examples

While we can’t share everything we do for confidentiality reasons, below are a few examples of our work. Website Design Graphic Design Social Media Video CLICK HERE FOR MORE DETAILED CASE STUDIES Website Design: Graphic Design: Social Media: email Marketing Video:

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ZenChange Marketing Client Case Studies

We’re proud of the work we do helping clients with their marketing. We have helped hundreds of businesses to get found. VIEW EXAMPLES OF OUR WORK View more video testimonials. Legal Marketing Case Studies Healthcare Marketing Case Studies Cannabis Marketing Case Studies Wine & Spirits Marketing Case Studies Legal Marketing Case Studies Below are some of the law firms we have helped with their marketing: RRBH Law Challenge: Launching & growing a new personal injury and insurance litigation firm organically. Solution: Our team went to work developing the brand, website, social media presence, and engagement for the individual attorneys’ brands …

Is Your Personal Brand Driving Leads?

What’s all the buzz you’re hearing about personal branding? Doesn’t that only work for the Kardashians and other mega-influencers? As an executive, you play a crucial role in driving leads for your company. Your personal brand is not just a buzzword — it’s a powerful tool that can significantly impact your company’s success. LinkedIn Let’s use LinkedIn as an example. The algorithm is geared toward amplifying personal profiles over business profiles. If you follow the money, LinkedIn generates revenue primarily from premium subscriptions, job postings, learning, and advertising. Each of these revenue sources comes from individuals. It is to LinkedIn’s …

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