Pivot Strategy: How to Adapt Your Business during a Crisis

Everything has changed. We all operate now in a climate of uncertainty, uncertain even when the instability will end. This crisis will define what the world looks like moving forward. As business owners and entrepreneurs, we have the opportunity to take part in shaping the future. Having a pivot strategy will ensure that our businesses not only survive but thrive, now and for years to come. This pandemic has tested and will continue to test all of us, but as anyone in business knows, if we can get through this, we will come out the other side stronger. Take these …

How To Build A Strong Company Culture When You’re Virtual

In the past few weeks, many businesses have had to make changes in order to stay afloat. Many more will have to make such decisions in the weeks to follow. If COVID-19 has taught us in the business world anything, it’s that you’ve got to be ready to drop everything at a moment’s notice and pivot. One thing that should never change? The strong company culture that you’ve built over the years. Even before the pandemic, ZenChange Marketing was completely, totally, 100% virtual. After things return to normal, we’ll continue to operate virtually, and our company culture will continue intact. …

COVID-19: How to Take Your Business Virtual for the Next 90 Days

On March 11, 2020, the World Health Organization declared the recent spread of COVID-19 a global pandemic as it moves from country to country. Quarantines seem to be happening left and right. New cases of the virus make the news almost daily. Markets seem tenuous at best. If you’re the owner of a small business, you might feel like freaking out right now. All I can say? Don’t Panic. As an entrepreneur and small business owner myself, I certainly feel your pain. COVID-19 is serious, and the effect that it is having on businesses across the nation is real. But …

22 Badass Women in Business You Need to Know in 2020

Want to celebrate the women in business in your community this year? Join us in commemoration of International Women’s Day on March 8. Every year in March for well over a century, women and men around the world have celebrated International Women’s Day. The story begins in New York City in 1908 when 15,000 women marched and demonstrated for shorter hours, better pay, and the right to vote. (The 19th Amendment, which grants women the right to vote, wouldn’t be passed by Congress until 1919 and ratified by the states until 1920.) Now International Women’s Day is a full-blown movement …

3 Reasons Your Customer Retention Strategy Sucks (and How to Fix It)

“A bird in the hand is worth two in the bush.” – Proverb What the old adage above demonstrates is that we’ve known for a long time that it is better to hold on to what you have than to test uncertainty to gain more. However, you wouldn’t know it from many businesses’ customer retention strategies. Why is it so important to keep the customers you have, you ask? It all comes down to numbers. Via Hubspot, we learn that the Harvard Business Review has found that acquiring a new customer can cost anywhere from five to 25 times what …

9 Simple Tips on How to Write Headlines that Get People to Click

If you don’t know how to write headlines that make people want to read the rest of your article, what’s the point? You’ve written a killer article that you know people are going to want to read. It’s helpful, informative, and speaks directly to a common problem that your audience is having. After you post it on your website, you sit and wait…and wait…and wait. If you don’t know how to write headlines that make people want to click, this is probably you. According to Copyblogger, it’s not unusual, either—only 2 out of 10 people will actually click and read. …

Marketing Tips: Are You Using These 6 Marketing Psychology Principles?

When you’re searching for ways to increase your business’s reach and conversion rate, a few deftly applied marketing tips can go a long way. Perhaps the most important thing to remember when trying to sell your product or service is that no matter how well you position yourself online or in traditional media, you are still trying to sell to human beings. Which means you have to get inside real people’s heads and learn how they think. Seems like a pretty daunting task, no? Actually, it’s easier than you think! Despite the idea that we are all unique individuals with …

2020 Vision: 5 Key Marketing Trends To Dominate This Year

We’re even more excited about 2020 than we have been about past New Years, partly because it’s a new decade, but mostly because in the world of digital marketing we’re keenly aware of how change accelerates.  So if today we look back on the digital marketing innovations of the past decade and marvel at how antiquated they seem, we can only imagine how we’ll feel about these new developments 10 years from now!  But we’re getting ahead of ourselves.  Let’s take a quick trip down memory lane. Digital Marketing Trends From 2010-2019: Over the past decade, here are some of …