marketing plan Archives - ZenChange Marketing

Hispanic Business Initiative Fund Partners With ZenChange For Marketing

The Hispanic Business Initiative Fund (HBIF) has partnered with ZenChange Management Consulting to offer small, Hispanic-owned businesses in South Florida the opportunity for a fully funded marketing plan. This grant-based service will be offered to eligible startup and established small business owners in Florida. To be eligible, a small business must be at least 51% Hispanic owned, be starting or expanding a business in Florida and be able to demonstrate that if successful, the startup or business expansion will result in jobs for our community. Through this partnership, ZenChange will be able to offer marketing plans to approved small businesses …

Recipe For “Brand Chocolate”: How To Be Irresistible

How do some brands seem to have that irresistible quality that creates a loyal following of happy clients who talk about them and refer others? How do some brands seem to be found while others disappear? To explain, I like to use the analogy of a chocolate shop. The chocolatier’s dilemma is that she has this amazing ingredient to work with that so many people will enjoy once they experience it but there are other chocolate shops on her block, so many ways she could prepare her chocolate, and so many different customers she could serve. So how does she …

Why “Me Too” Marketing Usually Fails

I was speaking with someone the other day who wanted nothing more than to understand the “secret sauce” of one of his competitors. If only he knew what this guy was doing to attract business he could replicate it and watch his own business grow by leaps and bounds. Is it possible to peer into someone’s online strategy? Sure it is. You can see from the code on their website what keyword phrases they are likely optimizing for, you can see which other websites link to them, check out their traffic and know in which directories they are listed, where …

How to Clone Your Best Clients

You walk into your waiting room and there she is, Mrs. Manning, smiling as you enter. Although she is a client, after all this time a handshake is too formal for her and you greet with a hug and a kiss on the cheek. As you walk her into your office you chat animatedly about her kids, your kids and their latest soccer games. Even as you get down to business the tone is light and truly collaborative. You share a mutual respect but truly enjoy working together. And thanks to Mrs. Manning telling her friends and work colleagues about …