select a compelling blog topic

How to select a compelling blog topic

Blogging is a lot about trial and error. You might start with one idea, think of another, and write two or three blog posts on the topic before realizing it’s not doing well. One way to avoid this is to choose the topics you write about ahead of time – if you know in advance what your next article will be about, it’s much easier to plan out what you need to research and get started!   You need to consider whether it is of general interest and your subject matter expertise and passion for the topic. For example, if …

Linked In Best Practices For Small Business

There are some social media channels that are an absolute “must” for your small business, in particular Facebook, Google+ (mostly because Google loves it, and also because your clients are probably already reviewing your performance there) and Twitter.  I would add Instagram if you can portray your business visually (and most of us can), and YouTube for your testimonial and other business and experiential videos, even if they aren’t professionally shot in a studio.  But if your business sells to other businesses, or targets the professional crowd, then you simply MUST be on Linked In. You really should be on …

best way to get more followers

15 Best Ways to Get More Followers on Facebook, Twitter, and Google+

Everyone loves followers, it makes us feel popular and business is no different. Here are some ways for small business owners to increase your following on social media: 1. Post great content (intuitive right?) 2. Write a professional bio. You would be surprised at how many clients come to us with outdated content in their bio. Remember your brand should be consistent across all channels. 3. Use hashtags (see more on how to use hashtags here) 4. Place an email list signup widget on your blog. If your blog is part of your WordPress website then widgets are easy to …