There are some social media channels that are an absolute “must” for your small business, in particular Facebook, Google+ (mostly because Google loves it, and also because your clients are probably already reviewing your performance there) and Twitter. I would add Instagram if you can portray your business visually (and most of us can), and YouTube for your testimonial and other business and experiential videos, even if they aren’t professionally shot in a studio. But if your business sells to other businesses, or targets the professional crowd, then you simply MUST be on Linked In. You really should be on …
