Toss Your 2020 Digital Marketing Strategy: 6 Ways to Grow in 2021

Toss Your 2020 Digital Marketing Strategy: 6 Ways to Grow in 2021

ZenChange Marketing recently held a webinar to discuss digital marketing strategy trends in 2021. This article is based on our discussion. The shift from 2020 to 2021 is going to be huge in digital marketing. The speed of 5G networks, which are expected to be more broadly available over the next year, will make people even more connected to the web than they are now (as hard as that might be to picture). People will rely on personalized content, such as social media, blogs, and podcasts, and less on mass media like TV and radio. Since video content is going …

4 Ways for Your Small Business to Flourish in 2021

COVID-19 has already shifted the digital marketing landscape, but as the calendar advances to 2021, every business needs to continue to adapt. More than ever, customers are looking for a strong digital presence, optimized mobile sites, and empathy from brands. If you are a small business looking to shift from growth to profit, here are four areas of marketing to focus on. Marketing Strategy Your business needs to offer virtual and mobile services. Remember that your reviews matter now more than ever, social media is still important for brand awareness, and mobile communication is chief. You can implement these elements …

The Business and Digital Marketing Lessons We Learned in 2020

The Business and Digital Marketing Lessons We Learned in 2020

Every year teaches us a few new digital marketing lessons to help us grow our businesses, and this year did not disappoint. Here’s what we learned in 2020. For future historians, the year 2020 is going to be a treasure trove. Hey, it’s not every year you get to witness political division wrapped inside a historic presidential election wrapped inside a global pandemic—a veritable Frankenstein’s turducken of an era. For the rest of us still trapped inside this absurdist painting come to life, this year can’t end soon enough (please make it stop). In the meantime: we’re here sitting in …

Tired of Yelling into the Void? How to Hit a Bullseye with Your Target Audience

Whether you are in the initial stages of your business or have 20 years of experience with your brand, knowing your target audience is a must. This knowledge allows you to make guided revisions to your products or services and tailor all aspects of your marketing. Knowing who is not your audience is just as important. You need to know what does and does not appeal to your ideal clients. If you are starting a business, this research can help you pivot before investing too much into a product your consumers do not need. Likewise, it can help you revise …

How to Create Your Holiday Marketing Plan in 4 Steps

With the holidays right around the corner, creating a holiday marketing plan is essential to keeping your clients engaged during one of the busiest times of the year. These special occasions are naturally a time of closeness and happiness. You want to emphasize those feelings in your marketing messages and add to your customers’ sense of well-being during this time. Create a plan that not only inspires good feelings but also helps you stand out in the crowded holiday market. #1: Understand Your Target Audience The first order of business is always understanding your target audience. That means knowing what …

Can emails make you MORE efficient?

If there’s one thing that 2020 has taught us, it’s that no matter the size of your business or what industry you are in – it’s imperative that you be ready to pivot and evolve at a moment’s notice. Obviously, a major change isn’t possible for every business, but some of the small changes we’ve seen during the COVID-19 pandemic have been beyond innovative and impressive. We aren’t going to sit here and tell you to have multiple backup business plans in the case of another worldwide pandemic or natural disaster, but what we will tell you is that the …

Small Business Event Marketing

Whether you’re hosting an online webinar or live event, the right strategies can make or break attendance. We can help. How Can A Small Business Owner “Sell From The Stage”? Be a speaker at someone else’s event Speaking to a group of people someone else has gathered provides the obvious benefit that you didn’t have to gather them.  Examples include membership groups, networking groups, someone else’s event, Chambers of Commerce, BNI, Meetup Groups, Universities and Board Meetings.  Here we use the term “selling from the stage” loosely, as this is not a sales pitch, rather it is an opportunity to …