Veronique Raskin grew up in the South of France where as a young girl she helped her grandmother tend her garden and her grandfather pick extraordinary fruits and vegetables, as the sweet perfume of wildflowers wafted across the meadows. The land was farmed as Mother Nature intended, using organic fertilizers and growing complementary crops in such a way as to not require chemical pesticides. She used to love watching her family’s horse pull a wagon brimming with Syrah, Cinsault and Carignane grapes from the vineyard to later be painstakingly fermented into the finest French wines. She grew up and away from …
Are Your Emails Being Blocked Due to DMARC?
Your marketing email provider (Infusionsoft, Constant Contact, Mailchimp etc.) may have sent you alert emails recently regarding your email deliverability. Please do not ignore these messages or you may end up spending a lot of time on your campaigns and newsletters only to find that no one receives them. Gmail and Microsoft have made critical policy changes regarding accepting emails into customer’s inboxes starting July 1st. What the heck is DMARC you may ask? According to Wikipedia, “Domain-based Message Authentication, Reporting and Conformance (DMARC) is an email-validation system designed to detect and prevent email spoofing. It provides a mechanism which …
Linked In Best Practices For Small Business
There are some social media channels that are an absolute “must” for your small business, in particular Facebook, Google+ (mostly because Google loves it, and also because your clients are probably already reviewing your performance there) and Twitter. I would add Instagram if you can portray your business visually (and most of us can), and YouTube for your testimonial and other business and experiential videos, even if they aren’t professionally shot in a studio. But if your business sells to other businesses, or targets the professional crowd, then you simply MUST be on Linked In. You really should be on …
How Often Should A Small Business Blog?
The simple answer is, it depends upon how much impact you want. Let’s start by reviewing some of the reasons a small business owner would want to blog: To demonstrate expertise in their line of work To get the word out about something new To share a frequently asked question with a broader audience, allowing the opportunity to share a link and shorten a future operational task To improve their search engine ranking (each blog brings new traffic when linked from social media and Google loves fresh content) To connect with new people To have something original to share in …