Is Your Brand More Like Carnival or Royal Caribbean? 5 Ways To Tell.

Recently my family and I took a Caribbean cruise. We’re not new to cruising, in fact this was our seventh. But the first six were with Royal Caribbean so this was our first experience with the Carnival brand. I’ll save you the suspense and tell you that it will also be our last, but what I did find interesting was observing the vastly different strategy that each brand employs from its website, to customer service, to the ships themselves and their excursions. I wasn’t expecting the same standard on Carnival as I had previously experienced with Royal, but I wasn’t …

Branding and Process Lessons

10 Branding and Process Lessons From A Whole Foods Store Opening

This morning at 8:00 a.m. the new Whole Foods Market opened in downtown Miami.  From the crowds you would have thought that there was a rock star in town.  People were lined up around the block and traffic was snarled around the corner.  Despite having stores in Miami Beach and Coral Gables, this opening was a big deal.  I must confess to being a bit of a Whole Foods junkie.  Having spent so much of my career on the road, the first thing I would do when landing in a new city would be to check out the nearest Whole …