Google Circles and How They Work

Several of my clients come to me confused about Google+.  Should they have a page?  Is it worthwhile?  In a word, yes, if for no other reason than the fact that Google loves Google+ and tends to rank its pages quite well in search results.  So claiming your piece of Google real estate and posting content regularly is important. Google’s entry into the social networking world debuted June 2011. One of the features of Google+’s service is the Google+ Circle, similar in design and purpose to Facebook’s Lists or Groups. Because relationships are at the core of any social networking …

social media dos and donts

Social Media Do’s and Don’ts

Social media dos and don’ts are crucial aspects that my clients, who are new to utilizing social media for their businesses, often seek advice on. They inquire about what is considered appropriate or inappropriate to express online, the frequency of interactions, and the appropriate individuals with whom they should engage. To address these queries, I typically provide the following high-level response: Approach your online interactions with the same etiquette you would employ at a cocktail party. Just as you wouldn’t barge into a room shouting your business name or distribute business cards haphazardly without establishing rapport or sharing captivating anecdotes …

dealing with negative comments on twitter

8 Tips for Responding To Negative Twitter Comments

When dealing with negative comments on Twitter, your online reputation, especially on social media, can make or break your business. With more and more customers resorting to Twitter and other social media for bad reviews and complaints, how you deal with these comments will define your reputation. Following are the top eight things that you can do when confronted with negative Twitter comments.  Don’t Take It Personally Sympathy always stands out great in comparison with anger. A negative comment is lets you know what your viewers think about your post. Even if someone is clearly looking for a chance to …