How to Create Your Holiday Marketing Plan in 4 Steps

With the holidays right around the corner, creating a holiday marketing plan is essential to keeping your clients engaged during one of the busiest times of the year. These special occasions are naturally a time of closeness and happiness. You want to emphasize those feelings in your marketing messages and add to your customers’ sense of well-being during this time. Create a plan that not only inspires good feelings but also helps you stand out in the crowded holiday market. #1: Understand Your Target Audience The first order of business is always understanding your target audience. That means knowing what …

Having an ADA Compliant Website: 3 Reasons Why You Should Act Now

Having an ADA compliant website is something that is becoming increasingly more paramount. As website functionality continues to improve, so too does the expectation that it will become easier to navigate, for those with disabilities and without. After all, an estimated 48.9 million people in the U.S. are considered disabled. While those of us who don’t have disabilities may take website navigation for granted, whether it be desktop or mobile, this isn’t the case for these 48.9 million individuals. For this reason, an ADA compliant website is becoming the standard. What is ADA? The Americans with Disabilities Act (ADA) was …

Attention Miami FL CPA Firms! Why Accountants Need to Take SEO Seriously

Attention Miami FL CPA Firms! Why Accountants Need to Take SEO Seriously SEO? What’s That? First thing’s first—what is SEO? Short for search engine optimization, SEO is a process that makes your site more attractive to search engines like Google. But how does the process work? The inner technical aspects of search engines are actually pretty interesting. They’re definitely complex. And they’re also undeniably critical to understand if you want to improve your accounting practice’s online presence. To put it simply, search engine robots (often called spiders or crawlers) are constantly traversing the internet, collecting and indexing information from every …