Facebook Ad Not Delivering? It’s Probably One of These Simple Mistakes

Facebook Ad Not Delivering? It’s time to face facts and adapt—organic reach for business on Facebook is much lower than it used to be. What that means for businesses is that it’s time to set aside some money for Facebook ads in the old marketing budget. That’s a big ask for small businesses that don’t have a lot of extra cash lying around, especially because there is the risk of a Facebook ad not delivering what it promises. But it’s a do-or-die situation if you want to reach people on the social network. Consider the facts: each time you log …

How to Write Facebook Ads that Generate Leads without Wasting Money

So, you want to learn how to write Facebook Ads, and not only that but Facebook Ads that convert. Just like everything else that you do on social media for business, writing ads for Facebook is about communicating effectively with your target audience. Before you can even think about getting your audience to click on an advertisement, you need to make sure you are speaking their language first. Sounds easy, right? Maybe not. Luckily, you’ve come to the right place! Take a look at our tried-and-true process for writing Facebook Ads that will get people clicking, and stop wasting money …

No Facebook Advertising? What the Scandal Means for Your Business

You’ve no doubt heard about the most recent Facebook scandal. If you’re not paying for Facebook advertising, listen up. Mark Zuckerberg, Facebook creator and CEO, recently wrote a post detailing what exactly happened and apologized, saying that “[Facebook has] a responsibility to protect your data, and if we can’t then we don’t deserve to serve you. I’ve been working to understand exactly what happened and how to make sure this doesn’t happen again.” Many thought that this response, posted five days after news media started reporting on it, fell way short of rebuilding public trust to remedy the situation for …