local seo tips

Dominate Local Search: 3 Local SEO Tips for Small Businesses

In today’s digital age, having a strong online presence is crucial for the success of small businesses. Local SEO tips and strategies play a vital role in enhancing online visibility and attracting more customers from your local community. The good news is that implementing effective local SEO strategies can be done without technical expertise. In this blog, we’ll share three simple yet powerful tips that can help small businesses dominate local searches and drive more traffic to their websites. 3 Local SEO Tips for Small Businesses Hyperlocal content creation Creating content that specifically targets the community or area your business …

How Long Should My Blog Be? Why Word Count Matters…Sometimes

I’m mingling with other small business owners and entrepreneurs at a local event, enjoying some fascinating conversation and putting the ZenChange name out there, when one of the men I’m talking with asks me, “So, Diane. I’m sure you get this a lot, but how long should my blog be?” He’s right. I do get that a lot—probably because it’s not an easy question to answer. I explain to him the importance of balancing interesting, engaging content with SEO best practices and a solid social media strategy, but I get the feeling as I do so that it’s too difficult …

select a compelling blog topic

How to select a compelling blog topic

Blogging is a lot about trial and error. You might start with one idea, think of another, and write two or three blog posts on the topic before realizing it’s not doing well. One way to avoid this is to choose the topics you write about ahead of time – if you know in advance what your next article will be about, it’s much easier to plan out what you need to research and get started!   You need to consider whether it is of general interest and your subject matter expertise and passion for the topic. For example, if …

How Often Should A Small Business Blog?

The simple answer is, it depends upon how much impact you want.  Let’s start by reviewing some of the reasons a small business owner would want to blog: To demonstrate expertise in their line of work To get the word out about something new To share a frequently asked question with a broader audience, allowing the opportunity to share a link and shorten a future operational task To improve their search engine ranking (each blog brings new traffic when linked from social media and Google loves fresh content) To connect with new people To have something original to share in …