Which eCommerce Software is Best For Your Small Business?

[fusion_text] When selecting an eCommerce solution for your small business it is important to take into account how complex it will be to set up, since even if you have hired a company to do it for you, this will impact your cost.  You should also consider how easy it is for a potential customer to find your website online, browse and make purchases.  While there are many solutions available, here are the four options we typically recommend for small business owners based on cost, complexity, performance and ease of maintenance: WooCommerce – good for adding the simple capability to …

How to: Pinterest Marketing

How to: Pinterest Marketing Pinterest marketing is something often overlooked. Pinterest can be used for more than DIY birthday gifts and nifty holiday desserts. If you’ve been using the site already for pinning ideas you think are interesting, you might be surprised to know that marketing with Pinterest doesn’t take much extra. Like other social networks—Facebook, Twitter, Instagram—Pinterest gives you the ability to share things you like. And for a business, it allows for free exposure. Pinterest is all about networking, sharing things, and linking to content, which makes it ideal for driving new customers to your product or service. …

What Are Best Practices When Designing Your Website?

While this topic could easily be a book, there are some key considerations when designing your website: Mobile friendly – more than 50% of searches today are from a mobile device. Your website layout should change to an easy-to-read column when viewed from a mobile device. If you need to stretch it to see it, then your website is not mobile-friendly. We only want to scroll with our thumbs! Above the fold – prime real estate for a website is that area that shows up on a desktop device when the home page first loads, prior to scrolling. This area …