The Beginner’s Guide to SEO for Doctors

The Beginner’s Guide to SEO for Doctors

  With just a few searches, your new patients could be a click away from meeting you. But the vast majority of searchers won’t read past the first page — in fact, the first five organic search results account for most of the clicks. While there are certainly SEO tactics that span every industry, SEO for doctors incorporates several tactics that must be tailored to healthcare. Even if you are a small practice or completely brand new, crafting and fine-tuning your SEO strategy can help boost your rankings on Google. Why Invest in SEO Strategies for Doctors? The short answer: …

Struggling with Small Business Lead Generation? 3 Tips to Hack Your Strategy

Small business lead generation is the process of attracting potential customers or clients to your small business and prompting them to interact with your brand in some way—whether they heart your Instagram posts or tweets, sign up for your newsletter, or email you with a question. The goal is to build trust with that audience and nurture your leads into becoming buyers. But without generating leads, you’ll have no one to convert in the first place. So let’s talk strategy! 3 Small Business Lead Generation Strategies There are lots of different ways to generate leads organically online, but here are …

small business marketing in florida girl and pinata

Small Business Marketing in Florida Now Requires This ONE Strategy

Getting the most from your small business marketing in Florida can feel like flailing at a piñata. This strategy could help you take the blindfold off for your next swing. Walk anywhere in Miami and you will be bombarded with marketing. Every restaurant you pass, every Publix shopping cart ad, even every SOLD! sign you see on a lawn in more residential areas—marketing is everywhere. While these forms of marketing can be valuable, there is one small business marketing strategy that can put you in front of hundreds (if not thousands) of people every day. That strategy? Digital marketing. As …

Time Saving Tips For Entrepreneurs

Back in 1989, Steven Covey published the seminal work, “The Seven Habits Of Highly Effective People”. Working in corporate America at the time, we were all sent to Covey training in order to embrace the 7 habits. Having suffered from being a workaholic my entire career, to be honest, the only thing I remember from that class was the quote, “no one on his deathbed ever said, ‘I wish I had spent more time in the office”. Well, that just made me feel bad about myself so I blocked out most of the rest of the class. It has taken me a …

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How to Update Your Small Business Digital Marketing for 2021 and Beyond

Smart small business digital marketing is critical if you want to get your brand in front of new customers. This article discusses how you can keep up with this constantly changing marketing avenue. Now more than ever before, digital marketing is a key channel where small businesses can find space to get found by potential customers. Even after COVID-19 becomes less prevalent (hopefully in the near future), I see online marketing as an essential component of every business’s marketing strategy.   Updating Your Small Business Digital Marketing for 2021 at a Glance Optimize your website. Regularly update your Google My …

The Importance Of Tenacity For An Entrepreneur

Last night I went to Home Depot with my daughter to buy a power drill she could use to work on her robot.  By the way, I’m happy to say that we are breaking gender stereotypes and that is a typical day at casa Moura.  Anyway, I’m not sure if you’ve been to the Home Depot on SW 8th but they must have had shoplifting problems there because they have a locked gate in front of each of the shelves where the tools are.  The lock has a combination that I assume they tell the staff. We were served by …

How to Grab a Google Featured Snippet with Proper Blog Content Optimization

How to Grab a Google Featured Snippet with Proper Blog Content Optimization

Getting a Google featured snippet could put your blog at the top of the first page of results. This article explains why you need to pay attention to your blog content optimization strategy and what steps to take. How proper blog content optimization can land you a featured snippet on Google: 4 Strategies Keywords matter: Go after keywords with specific search intent. Answer questions for your audience: Figure out what people want to know, then help them solve real problems. Good structure is essential: Know the four main types of snippets and structure accordingly. Optimize URLs: More than three subfolders …

Does Your Healthcare Content Marketing Strategy Include Social Media?

Healthcare content marketing can seem like a complicated minefield to work through. Not only do you have to pique the attention of your audience, you also have to be timely with the information you put out and follow healthcare industry regulations. More than 40% of healthcare consumers use social media to find relevant information online. While most of these consumers are between the ages of 18-24, up to 90% of older web users have used social media to find and share health info. But when you’re stuck on how to use social media for your practice, what’s a provider to …

Attorney Marketing: 5 Ways to Humanize Your Social Media and Reach Your Potential Clients

Social media is increasingly becoming an important marketing tactic for legal professionals. Most people use Instagram, Facebook, Twitter, LinkedIn, or another social media platform in some capacity, which could create a great opportunity for you to push out attorney marketing content that resonates with them. If you are an attorney, here are some tips to ensure that your content is authoritative but welcoming. #1: Consider your personas A persona represents your ideal client and encompasses their demographics, interests, personality, challenges, and necessary solutions. It should not be fictional but based on real data or real experiences with your target audience. …

The Latest Google SEO Update Won’t Wait for You to Catch Up

The Latest Google SEO Update Won’t Wait for You to Catch Up

Summary of Information about the Latest Google SEO Update: Google is rolling out an update that includes a new Page Experience factor. Website owners need to start addressing issues like page speed, page design, and mobile optimization. Site owners and developers can use Google’s Core Web Vitals to measure key metrics, such as visual stability and loading speed. Google will be rolling out its algorithm update next month, so I wanted to take this opportunity to give you the rundown. While development teams need to begin making adjustments to their websites, the release is not going to start until mid-June …