With just a few searches, your new patients could be a click away from meeting you. But the vast majority of searchers won’t read past the first page — in fact, the first five organic search results account for most of the clicks. While there are certainly SEO tactics that span every industry, SEO for doctors incorporates several tactics that must be tailored to healthcare. Even if you are a small practice or completely brand new, crafting and fine-tuning your SEO strategy can help boost your rankings on Google.
Why Invest in SEO Strategies for Doctors?
The short answer: you get more website visitors and a high return on investment, especially in the long run.
The long answer: While traditional online advertising can often be a great option for your practice, the truth is that you need a blend of both paid and organic strategies. Organic strategies, like SEO, allow potential patients to find you online naturally — through a Google search, for instance. Without those options, you could be missing out on potential leads that are easy to capture.
The flip side is that SEO strategies can take more time to refine and see results from. If your site is new, you likely won’t reach 200,000 visitors overnight. Consistency and patience are key to seeing results!
SEO for Doctors: 3 Tactics for Long-Term Website Growth
#1: Target Keywords with Different Intents
When people are searching for different medical-related terms, they aren’t always looking for a doctor right away. Some audiences are researching certain medical issues, others might be looking for a health specialist in their area, and still others might look for a specific hospital or doctor.
As an example, someone might search “why do I have acne scars” but they might not be looking for a dermatologist. If you’re a dermatologist, this could still be a keyword you want to target in an educational blog post.
Why? A potential patient may not know that a dermatologist can help treat scarring. But if they read your post and realize they need to visit one, you can potentially convert them into a lead.
#2: Online Reviews
While referrals and word-of-mouth clients are still important, people are increasingly researching doctors online. In this digital day and age, online reviews are an absolute must. The more positive reviews you get, the more credibility you earn (both on and off the internet). They play a key role in your Google ranking since physicians with higher star ratings tend to show up first in Google Maps, Yelp, and other search engines.
If your patients are happy with your service, they’ll likely be glad to give you a review, provided that you make it easy for them. One great way to do this is through a text or email automation. After a patient’s appointment, you can send them a follow-up text or email with a Google review link.
#3: Claim Your Google My Business Listing
Your Google My Business listing contains your reviews, address, contact information, website link, and more. Google automatically creates a GMB listing for you and populates it with your information. The issue arises when your information is incorrect, which is often the case if you’ve moved from location to location.
To take control of your GMB and ensure that it’s always up to date, claim your listing online and follow the steps to verify it. Naturally, you should fill out as many of the sections as possible in order to give patients plenty of information.
SEO Doesn’t Have to Be Complicated
While these three tips are good starting points, this is only the tip of the iceberg when it comes to SEO for doctors. If you’re looking for a way to improve your search engine rankings while keeping up with a hectic workday, let’s chat! To book an exploratory call with our marketing and SEO experts, send us a message online or text/call us at 305-702-0112.