Law Firm Marketing: How to Win in 2019December 3, 2018Law Firm Marketing in 2019 is going to be all about putting yourself in front of the client—the challenge is how to know where the client is lookingRead more...
Does My Business Need Online Reputation Management Services?December 3, 2018Every business owner out there knows the importance of having good online reviews. According to Inc., 91% of people read online reviews, and 84% trustRead more...
Best Website Builder for SEO: Is Your Choice Hurting Your Business?December 3, 2018For small business owners like me, having a website is a crucial part of showing how professional we are. Even if you have a website, are you sure thaRead more...
Facebook Ad Not Delivering? It’s Probably One of These Simple MistakesDecember 3, 2018Facebook Ad Not Delivering?
It’s time to face facts and adapt—organic reach for business on Facebook is much lower than it used to be. What that Read more...
Call Tracking for Small Business: Why You Need This Awesome Tool!December 3, 2018Have you heard of call tracking for small business?
Today’s small business owner has many more options for finding and converting leads than the smRead more...
How Long Should My Blog Be? Why Word Count Matters…SometimesDecember 3, 2018I’m mingling with other small business owners and entrepreneurs at a local event, enjoying some fascinating conversation and putting the ZenChange nRead more...
How to Write Facebook Ads that Generate Leads without Wasting MoneyDecember 3, 2018So, you want to learn how to write Facebook Ads, and not only that but Facebook Ads that convert.
Just like everything else that you do on social mRead more...
Miami SEO Services: Why Long Tail Keywords Are Better for BusinessDecember 3, 2018Your website is crucial to keeping your business alive. Think of it like this—the internet is a big…well, net. Your site is part of this net and aRead more...
Want to Rank Better? ZenChange Now Offering Google My Business PostsDecember 3, 2018If your business relies on internet searches to generate leads, you know exactly how important it is to rank as close to the top of search engine resuRead more...
Losing Business at Checkout? How to Increase Shopping Cart ConversionsDecember 3, 2018Don’t think you need to increase shopping cart conversions for your e-commerce site?
Think again!
Let this sink in—the typical online store Read more...
How Much Should I Spend on Adwords? Some Tips for Your BudgetDecember 3, 2018Like most other things in business, answering the question how much should I spend on Adwords is a balancing act. With a budget that’s too small, yoRead more...
Should I Continue To Use Facebook For My Small Business?December 3, 2018This is the question many small business owners have been asking regarding their presence on Facebook in light of the recent scandal.
Last Friday, Read more...
Thought Leadership Strategy: How to Influence in 4 StepsDecember 3, 2018A thought leader is someone who uses their expertise in a given field to help others. But it’s also more complicated than that—having a good thougRead more...
Marketing Strategy 101: Why Your Small Business Needs a Marketing PlanDecember 3, 2018Your business needs clients to survive. A basic marketing strategy can give you a few leads, but without a comprehensive marketing plan, there are manRead more...
Choosing a Domain? Here's How to Choose a Website Name that Lasts!December 3, 2018Your website is your business’s online identity. When people want to learn more about your business, it’s one of the first things they check. LearRead more...
No Facebook Advertising? What the Scandal Means for Your BusinessDecember 3, 2018You’ve no doubt heard about the most recent Facebook scandal. If you’re not paying for Facebook advertising, listen up. Mark Zuckerberg, Facebook Read more...
2018 Marketing Trends: The Best Ways to Grow Your Business this YearDecember 3, 2018Your business—whether in its first year or in its fifteenth—needs to operate with the mindset that your customers are becoming savvier. The producRead more...
Facebook Marketing: 5 Steps Your Business Needs to Take to Stay SeenDecember 3, 2018It’s no secret. Using Facebook marketing to connect your business with customers is an essential part of any modern business’s marketing efforts. Read more...
Franchise Success — What It TakesDecember 3, 2018Standing out as a franchise in your industry is a tricky feat to achieve. There might be too many big names standing in your way. Or perhaps the thingRead more...
Keys to a Successful StartupDecember 3, 2018A successful startup doesn’t just happen. Of course, no one believes that anyway. But even pouring yourself into making your startup work doesn’t Read more...
SEO: Getting Your Site Found On GoogleDecember 3, 2018If you’re like the average consumer (I know I am!), you probably use Google to research businesses before deciding whether to purchase products or sRead more...
Why Local SEO MattersDecember 3, 2018Confused about Local SEO? In a nutshell, properly executed Local SEO will get your business on the map...literally. When a Google search returns aRead more...
Attention Miami FL CPA Firms! Why Accountants Need to Take SEO SeriouslyDecember 3, 2018Attention Miami FL CPA Firms! Why Accountants Need to Take SEO Seriously
SEO? What’s That?
First thing's first—what is SEO? Short for search engRead more...
Net neutrality: What Is It And How It Will Affect Small Business WebsitesDecember 3, 2018Everyone knows about net neutrality.
Wait, what? We do?
Of course not. Up until yesterday, barely anyone had heard of it. The media had no coverRead more...
'Twas The Night Before ZenChangeDecember 3, 2018’Twas the night before Christmas and all through the business,
Not a prospect was stirring, no clicks of the mouse;
The stockings were hung by theRead more...
5 Ways to Boost Your Small Business Online PerformanceDecember 3, 2018It’s always been hard for small businesses to compete with bigger operations, and that’s true for small businesses with long histories and those tRead more...
Leonardo DaVinci Would Make A Great MarketerDecember 3, 2018If Leonardo da Vinci were alive today, he'd make a great marketer.
Several years ago I spent a week cycling through the Loire Valley in France. It Read more...
Entrepreneurial Success Advice from the CEO: Dr. Ivan Misner, BNI FounderDecember 3, 2018Today I had the opportunity to be part of an intimate "ask the founder" question and answer session with BNI founder and the father of networking, Dr.Read more...
After Irma Small Businesses Struggle To ReopenDecember 3, 2018After Irma - The Struggle To Rebuild Florida Small Businesses
Hurricane Irma plowed thorough the entire state of Florida over the weekend, leaving miRead more...
SEO Basics: What Google Likes And Where To StartDecember 3, 2018Google is always refining their search algorithm, but there are some fundamental things that we know Google likes, as well some trends we're seeing. Read more...
2 Simple Reasons You Should Add Video to Your Social Media Marketing StrategyDecember 3, 2018I’m often asked whether video for social media marketing really makes that much of a difference for small businesses. Short answer: if done right, iRead more...
3 Ways To Throw Your Money Away On AdvertisingDecember 3, 2018Before you react and think that this is post about how much I hate advertising, it isn't. In fact, I think advertising can be a great source of leadRead more...
Small Business Spotlight: International Clinic of Biological RegenerationDecember 3, 2018The International Clinic of Biological Regeneration (ICBR) offers highly effective anti-aging treatments out of their clinics in Mexico and The BahamaRead more...
Does Your Online Marketing Feel Like Throwing Darts?December 3, 2018Remember the carnival game where you had three darts to throw at a wall full of balloons to win the giant stuffed panda? Most of the darts would hitRead more...
Which eCommerce Software is Best For Your Small Business?December 3, 2018[fusion_text]
When selecting an eCommerce solution for your small business it is important to take into account how complex it will be to set up, sinRead more...
How Your Small B2B Business Can Rock Social MediaDecember 3, 2018The questions we typically hear most often from small businesses about social media are:
Which social media networks should I consider?
WhatRead more...
Small Business Spotlight: Dr. Michael Newman, DCDecember 3, 2018Dr. Newman has been practicing Chiropractic and Acupuncture in South Miami for the past 38 years. An active member of the Miami community, Dr. NewmaRead more...
Small Business Spotlight: The Organic Wine CompanyDecember 3, 2018Veronique Raskin grew up in the South of France where as a young girl she helped her grandmother tend her garden and her grandfather pick extraordinarRead more...
Are Your Emails Being Blocked Due to DMARC?December 3, 2018Your marketing email provider (Infusionsoft, Constant Contact, Mailchimp etc.) may have sent you alert emails recently regarding your email deliverabiRead more...
Linked In Best Practices For Small BusinessDecember 3, 2018There are some social media channels that are an absolute "must" for your small business, in particular Facebook, Google+ (mostly because Google lovesRead more...
How Often Should A Small Business Blog?December 3, 2018The simple answer is, it depends upon how much impact you want. Let's start by reviewing some of the reasons a small business owner would want to blRead more...
Online Reviews Best PracticesDecember 3, 2018From Vocus
You probably need more. When choosing a business to buy from, customers search for reviews by other customers. If you haven’t got any,Read more...
Social Media Blurred Personal & Professional LinesDecember 3, 2018
Historically in social media people had a distinct personal and professional profile, now blurring into a single profile.
Assume that how you aRead more...
Video Marketing MustsDecember 3, 2018Video Marketing Musts
Video Marketing is often underrated and overlooked. But the video content you post is a crucial part of your brand’s strategyRead more...
How to: Pinterest MarketingDecember 3, 2018How to: Pinterest Marketing
Pinterest marketing is something often overlooked. Pinterest can be used for more than DIY birthday gifts and nifty holidRead more...
Should I "Like" My Own Facebook Posts?December 3, 2018Answer: YES!!!!
The Facebook algorithm is designed to show the most relevant and interesting posts to followers. The rationale is that there isRead more...
Should I Use A Business Or Personal Facebook Page for my business?December 3, 2018If your account is setup like most, you have a Facebook business page that is part of your Facebook personal account. When followers like your FacebRead more...
Facebook Ad Acceptability TestDecember 3, 2018Facebook uses a grid tool to determine if a post has 20% text or less in order to be accepted as a boosted ad. Note that the same amount of text posRead more...
How to select a compelling blog topicDecember 3, 2018Whether you have a large and dedicated following for your blog, or it you're trying to build one, selecting a blog topic is one of the most important Read more...
What Are Best Practices When Designing Your Website?December 3, 2018While this topic could easily be a book, there are some key considerations when designing your website:
Mobile friendly - more than 50% of searchRead more...
What Small Business Owners Can Learn From Big Business About MarketingDecember 3, 2018For 26 years I worked in corporate consulting, helping Fortune 500 companies with customer segmentation, customer treatment strategies for marketing &Read more...
Hispanic Business Initiative Fund Partners With ZenChange For MarketingDecember 3, 2018The Hispanic Business Initiative Fund (HBIF) has partnered with ZenChange Management Consulting to offer small, Hispanic-owned businesses in South FloRead more...
Recipe For "Brand Chocolate": How To Be IrresistibleDecember 3, 2018
How do some brands seem to have that irresistible quality that creates a loyal following of happy clients who talk about them and refer others? HoRead more...
5 Key Digital Marketing Best Practices for 2016December 3, 2018
I’m often asked the question “what’s the next big thing in digital marketing?”. The truth is that the next big thing isn’t one thing at alRead more...
Digital Marketing Trends for 2016December 3, 2018
This year has shown us that any doubts we may have had regarding the dominance of mobile is over. Mobile is clearly where it’s at. That said, as IRead more...
Does Your Service Live Up To Your Tag Line?December 3, 2018
A month ago my business networking group decided that we should all run a charity 5K together and that it would be even more fun if we had team shirRead more...
Why "Me Too" Marketing Usually FailsDecember 3, 2018
I was speaking with someone the other day who wanted nothing more than to understand the “secret sauce” of one of his competitors. If only he Read more...
How to Clone Your Best ClientsDecember 3, 2018
You walk into your waiting room and there she is, Mrs. Manning, smiling as you enter. Although she is a client, after all this time a handshake isRead more...
Retweeting protocol for small business ownersDecember 3, 2018
What’s the proper protocol for re-tweeting when you own a small business?
I am frequently asked by my clients what is the correct way to re-tweRead more...
8 Tips for Responding To Negative Twitter CommentsDecember 3, 2018
Your online reputation, especially on social media, can make or break your business. With more and more customers resorting to Twitter and other socRead more...
Make Your Business Stand Out on Twitter with These Secret TipsDecember 3, 2018
Utilize a dashboard
The mightiest twitter tools include Dashboards such as TweetDeck, Seesmic, Hootsuite etc. fall under the bracket of theRead more...
15 Ways to Get More Followers on Facebook, Twitter, and Google+December 3, 2018
Everyone loves followers, it makes us feel popular and business is no different. Here are some ways for small business owners to increase your folloRead more...
A Hashtag Primer for Small BusinessDecember 3, 2018
A hashtag is a keyword or phrase preceded by the hash symbol (#), that people include in their social media posts. Essentially, it makes the contentRead more...
Small Business Vision: Why Do You Do What You Do?December 3, 2018
One of the most important statements you can make as a small business owner is to articulate your business vision and say why you do what you do. Read more...
Small Business Mission: Managing As A Map, Not A GPSDecember 3, 2018A clear mission for a small business is like looking at a map rather than the tiny screen of the GPS on your mobile device. On a GPS, we typically eRead more...
Google Circles and How They WorkDecember 3, 2018
Several of my clients come to me confused about Google+. Should they have a page? Is it worthwhile? In a word, yes, if for no other reason thaRead more...
Social Media Do's and Don'tsDecember 3, 2018
My clients who are new to using social media for their businesses often ask me for advice on what is and is not appropriate to say online, how oftenRead more...
Do your business processes make you sink or swim?December 3, 2018
How did you spend your day yesterday? Did you spend time developing strategies for how you can grow your business? Did you call 10 prospects who migRead more...
Is Your Brand More Like Carnival or Royal Caribbean? 5 Ways To Tell.December 3, 2018Recently my family and I took a Caribbean cruise. We’re not new to cruising, in fact this was our seventh. But the first six were with Royal CaribbeRead more...
10 Branding and Process Lessons From A Whole Foods Store OpeningDecember 3, 2018This morning at 8:00 a.m. the new Whole Foods Market opened in downtown Miami. From the crowds you would have thought that there was a rock star in Read more...
Nordstrom Just Did It To Me Again. Will You?December 3, 2018This week I bought a new dress from Nordstrom. Well actually I bought it from their discount outlet Nordstrom Rack. It was a designer dress but I Read more...
The Importance Of Focus When You Run A BusinessDecember 3, 2018When you first start your business, you feel a surge of excitement from your great idea, and a sense of certainty that “this is it”! You have doRead more...
Are You Seeing Lower Reach With Your Facebook Posts? It's About To Get Worse.December 3, 2018Last week the Wall Street Journal published an article entitled "New Facebook Rules Will Sting Entrepreneurs" about the social media giant's plans to Read more...
The Three Ways Running Helps Me Run My BusinessDecember 3, 2018
I am a runner. But that has not always been a true statement, in fact I used to hate running. When I was a kid I used to swim but when IRead more...
ZenChange Receives Women's Business Enterprise National CertificationDecember 3, 2018
ZenChange has received national certification as a Women's Business Enterprise by the Women's Business Development Council of Florida, a regioRead more...
Don't Got Metrics? Then You Won't Get Change.December 3, 2018As the old saying goes, "you get what you measure" and trying to make change happen in your organization is no different. I worked with a telecommunicRead more...
4 Key Business Lessons From European EntrepreneursDecember 3, 2018I recently returned from a family vacation in Europe and having previously lived and worked extensively there I was once again struck by the distinct Read more...
Do You Wonder Why Good Clients Suddenly Stop Coming Back?December 3, 2018A new client (we’ll call her Jessica) recently came to me with a concern that she was delivering a service she was so convinced was a market need, yRead more...
