“Companies with consistent branding are 3.5 times more likely to enjoy strong brand visibility,” according to Demand Metric. Branding is more than just a logo or color scheme—it’s how your audience perceives your business. Creating an impactful brand can be challenging for many small businesses, especially if they’re not attracting customers despite having a quality product or service. The issue might not be what you’re offering but rather how you’re presenting it. Strong small business branding requires a focused strategy that connects with your audience on a deeper level. Business owners often confuse a lack of customer engagement with a …
