5 Key Digital Marketing Best Practices for 2016

I’m often asked the question “what’s the next big thing in digital marketing?”. The truth is that the next big thing isn’t one thing at all, it’s everything. As consumers we are overwhelmed with data. We reach for our smart phones as soon as we wake up in the morning to check email and our favorite news, weather and social media channels. We use Waze to get to our appointments more quickly, use our online apps to help us perform our jobs, order lunch using GrubHub, use GoToMeeting so we can still meet while we’re mobile, search product reviews and …

Digital Marketing Trends for 2016

This year has shown us that any doubts we may have had regarding the dominance of mobile is over. Mobile is clearly where it’s at. That said, as I have often advised, behind every digital campaign is real people who are seeking information, education and entertainment. Responding to real people requires that your brand be authentic to who you are. Data analytics may be cool but it represents the behaviors of actual people so if we remember to speak to those people with our content in a way that responds to their needs, then we are more likely to make …