ZenChange Small Business Marketing

BIG AGENCY MARKETING
AT SMALL BUSINESS PRICES

STOP GUESSING

Our strategies are backed by experience and deep analytics

FEEL PROUD

Your online presence should be as great as your business

MEASURE RESULTS

Each month we review performance and give you personalized recommendations.

We're looking for clients for life.

No long-term contracts. We let our work speak for us.

  • Our founder consulted with 30 of the Fortune 500, infusing keys to scaling businesses into all of our marketing strategies.
  • 100s of startups and small businesses helped
  • 20 design and technical specialists blend art & science to get you found
TESTIMONIAL

“Diane and her team are magically amazing. If you need to take your business to the next level painlessly- give them a try. You won’t regret it!”

Brandy Abreu ESQ., AM Law

How it works

Talk to us
Launch your plan
Get found

Now it's your turn to get found.

The bar is higher in marketing these days. You need to be an artist, tech nerd, psychologist, strategist, social wizard, videographer and author to get found. Only 50% of small businesses survive more than 5 years yet 47% of small business owners handle their own marketing. Coincidence?

Why should I DIY my marketing?

Hiring someone else to do your marketing doesn’t make money magically appear overnight. Like anything, it’s a process, and anyone who tells you differently isn’t being honest. So yes, DIY marketing is cheaper. But as an entrepreneur, you are the face of your business, and you should spend your time facing outward by networking and forming new alliances, making strategic decisions for your company or practice, being impactful to your clients, and leading your team. Writing blogs and dreaming up your next social media posts are likely NOT the best way to spend your time.

We get that, but we didn’t come up with the name “Zen” Change Marketing by accident. We know how stressful it is to run your own business, so we try not to be needy. Our goal is to be the “wind beneath your wings,” so to speak, and offload as much from you as possible to make running your company a little easier. Lean on us for marketing strategy guidance. Trust us to create a digital look & feel that will make you as compelling as possible online. And let our word wizards write copy that sounds as though you channeled your inner J.K. Rowling…without the dark magic.

If you decide to hire an in house marketing person, we’re good at “playing nice in the sandbox with others” and can supplement your internal efforts. One thing we’ve learned over the years though is that finding all of the marketing skills you’ll need all wrapped up into one person is almost impossible. That’s why we’ve built a team of specialists. Our Adwords guy only does Adwords all day. Our social media consultants only do social media. Our writers only write and sub-specialize into blogs and longer copy, vs. short ad copy and home page copy. Our web developers are masters of their technology and focus there. And we have a digital artist able to create traditional graphics or hand-drawn art. We have SEO experts and social media ad experts too. By wrapping all of these specialties into our packages, the marketing we can deliver to small business owners is unparalleled.

We love helping even tiny businesses to grow. In fact, many of our clients have been with us for years, and we have adjusted our support to meet their needs at each stage of their growth. Some of our clients are spending a few hundred dollars per month on their marketing while others spend thousands. For some small businesses, we’re simply helping them keep their digital presence looking professional and up-to-date, while for others, we’re creating and managing lead funnels to help them grow. Whether your budget is $150/month and you’d like a bit of coaching to see if you’re doing your marketing right or looking for a partner to fuel the next stage of growth of your ExO startup, we have a plan to suit your needs.

Don’t worry; we’ve got you. No two businesses are the same, and so no two marketing plans should be the same. Before we launch into delivery, we’ll create a customized plan with you that considers where you are in your growth, your budget, what you’re able to DIY, what your competitors are up to, and how to prioritize your marketing spend.

That’s awesome! Especially if your sister is managing your marketing for free ’cause she loves you. If your sister truly has marketing expertise, consider offering her a little coaching from one of our marketing experts she can use as a sounding board. Perhaps we can run some performance analytics for her with our fancy, expensive tools. Or, there may be some marketing areas she’s comfortable with and others where she could use a hand, in which case we’re happy to supplement. If, on the other hand, your sister is trying to help on the side and still has her day job, then it might be time to look for options.

That’s ok; we can plug into your team and help where you need us. We have found that most marketing firms don’t offer the same breadth of marketing services at the expert level. So if you want to hire us only to manage your SEO, only deliver your social media or only create your blog and newsletter, for example, that’s ok. We ask that you connect us with your other marketing partners to make sure that what we deliver is consistent with your overall strategy.

Download our free ebook for your recipe to get found.

How we make the magic happen!

Road Tested Marketing Strategies

Small Business Branding: Strategies to Build a Powerful Brand That Connects with Your Ideal Customers

“Companies with consistent branding are 3.5 times more likely to enjoy strong brand visibility,” according to Demand Metric. Branding is more than just a logo or color scheme—it’s how your audience perceives your business. Creating an impactful brand can be challenging for many small businesses, especially if they’re not attracting customers despite having a quality product or service. The issue might not be what you’re offering but rather how you’re presenting it. Strong small business branding requires a focused strategy that connects with your audience on a deeper level. Business owners often confuse a lack of customer engagement with a …

The Ultimate Guide to Creating a Winning Business Plan for Small Businesses

“Failing to plan is planning to fail.” This saying by Benjamin Franklin couldn’t be more relevant for small business owners. As per the Small Business Administration (SBA), approximately 50% of small businesses do not make it past the five-year milestone. What is one factor that can significantly enhance your chances of success? An expertly prepared business strategy. If you’re a new company seeking financial support or an existing small business hoping to improve your approach, a well-developed business plan guides your path toward expansion. It is more than just a piece of paper – it serves as a mechanism to …

Boost Your Small Business Success: How a Virtual Marketing Workshop Can Align Your Strategy

“A goal without a plan is just a wish.” – Antoine de Saint-Exupéry. This quote rings especially true for small business owners trying to navigate today’s complex marketing landscape. According to the Bureau of Labor Statistics, around 20% of new businesses close within their first two years, 45% within five years, and 65% by the ten-year mark. Shockingly, only 25% manage to survive beyond 15 years. But what causes this high failure rate? Because many dive into marketing without a solid strategy in place. For small businesses and startups, understanding how to reach your audience and communicate your value can …

How Do Google Adwords Work?

Not sure how Google Adwords works?  Just think about the last time you searched for something on Google. When the results came back, those top two or three results you see were placed there by Google AdWords. Having a Google AdWords account can: Increase awareness of your business Gain new-client exposure with select keywords in your industry Generate leads at a low cost Grow your customer base A Google Adwords Campaign Begins With A Keyword Assessment Whether you’ve been in business for one day or one decade, Google Adwords pay-per-click advertising doesn’t care. Mostly because it doesn’t know. With pay …